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> <channel><title>Comments on: Web Marketing 101 Series: Writing Effective PPC Ad Copy</title> <atom:link href="http://www.yieldsoftware.com/2009/03/steps-to-writing-effective-ppc-ad-copy/feed/" rel="self" type="application/rss+xml" /><link>http://www.yieldsoftware.com/2009/03/steps-to-writing-effective-ppc-ad-copy/</link> <description>Web Marketing Made Easy</description> <lastBuildDate>Fri, 24 Sep 2010 20:20:18 +0000</lastBuildDate> <generator>http://wordpress.org/?v=abc</generator> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>By: Lessons From Google’s Own Paid Search Campaigns &#124; Search Engine Optimization &#38; Internet Marketing (SEO &#38; SEM) Blog</title><link>http://www.yieldsoftware.com/2009/03/steps-to-writing-effective-ppc-ad-copy/comment-page-1/#comment-196</link> <dc:creator>Lessons From Google’s Own Paid Search Campaigns &#124; Search Engine Optimization &#38; Internet Marketing (SEO &#38; SEM) Blog</dc:creator> <pubDate>Wed, 10 Feb 2010 15:20:08 +0000</pubDate> <guid
isPermaLink="false">http://www.yieldsoftware.com/?p=210#comment-196</guid> <description>[...] blog posts have offered advice on writing “killer” ad copy, suggesting (among other things) to use the keyword in title of the ad and to also use the keyword in the ad’s description text. Others advise including a strong [...]</description> <content:encoded><![CDATA[<p>[...] blog posts have offered advice on writing “killer” ad copy, suggesting (among other things) to use the keyword in title of the ad and to also use the keyword in the ad’s description text. Others advise including a strong [...]</p> ]]></content:encoded> </item> <item><title>By: Lessons From Google&#8217;s Own Paid Search Campaigns: Forget The &#8220;Rules&#8221;</title><link>http://www.yieldsoftware.com/2009/03/steps-to-writing-effective-ppc-ad-copy/comment-page-1/#comment-195</link> <dc:creator>Lessons From Google&#8217;s Own Paid Search Campaigns: Forget The &#8220;Rules&#8221;</dc:creator> <pubDate>Tue, 09 Feb 2010 20:25:04 +0000</pubDate> <guid
isPermaLink="false">http://www.yieldsoftware.com/?p=210#comment-195</guid> <description>[...] have offered advice on writing &#8220;killer&#8221; ad copy, suggesting (among other things) to use the keyword in title of the ad and to also use the keyword in the ad&#8217;s description text. Others advise including a strong [...]</description> <content:encoded><![CDATA[<p>[...] have offered advice on writing &#8220;killer&#8221; ad copy, suggesting (among other things) to use the keyword in title of the ad and to also use the keyword in the ad&#8217;s description text. Others advise including a strong [...]</p> ]]></content:encoded> </item> </channel> </rss>
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