We officially launched our product at the Web 2.0 Expo in San Francisco at Moscone West. While we were excited, we hardly knew what to expect. We exhibited in the Long Tail Pavilion which is where the new, upcoming companies are typically congregated.

When the show opened, we experienced some nerve-racking minutes where no attendees were in sight–not at our booth nor any of the long tail booths. Wait, wait, wait. How long would it take to get past the lead sponsor booths who had secured the best real estate?

Finally, they start to trickle in. Demo after demo after demo. It was great. Derek and I were working the booth together and were talking non-stop until the exhibit floor closed. No lunches, no breaks. I was blown away by the level of interest in our product and the validation we got from the people who do web marketing on a daily basis. Not the press, not the analysts, but the users.

The most validating themes were around how great the product looked (especially from UI designers), how it looked easy-to-use, and how affordable it is. We also got visits from some of our beta customers, some really cool bloggers, a woman who sells cow bells online and members of the twitterati.

The second day didn’t let up. The good news is that one of our senior engineers came by the show to see the booth and meet some attendees. He started talking to the attendees and was so engaged, he ended up staying all day. The crazy part is that he was really good at demoing the software and answering questions. Although, I’m not letting him quit his day job! Its great when engineers like interacting with customers. Makes for a better product.

I got a chance to walk around the rest of Web 2.0. The main themes were focused on Twitter and mobile. However, the two companies that I thought were worth checking at were image search by Gazopa and multi-party video chat by ooVoo.

So, now we are officially open for business. Life is never going to be the same!