SEO Strategies Series: Creating Keyword-Rich Content

Three Powerful Ways to Help Your Site Work Harder

To round off our SEO Strategies Series on choosing the right keywords for your website and landing pages, I’ve listed the frequently asked questions (FAQs) we regularly receive about how to incorporate keywords within your website pages – as well as the answers.

How many times should I use my keywords in the page copy?

Rather than focus on how many times you should use each keyword per page, focus instead on incorporating the keyword where it makes sense to do so. For example, if you sell vacation packages, and you’re optimizing a page for “Cabo San Lucas vacation packages,” instead of writing, “We specialize in resort vacation packages,” use this keyword-rich phrase: “We specialize in Cabo San Lucas resort vacation packages.”

It’s also a good practice to include your main…

SEO Strategies Series: Developing Powerful Title Tags that Convert

Eight Dos and Don’ts for Driving Clicks and Traffic

In my last blog post, I discussed how to develop the right list of keywords – that is, keywords that people are actually using in their searches. Once you have your keywords in hand, you’re ready to incorporate them into your Title and meta tags. A significant part of your website is each page’s HTML source code, which includes these tags and which give the search engines information about your site.

From a search engine optimization (SEO) perspective, the Title tag is most critical because it’s where you add your important keywords that describe what your Web page is about. (Some people call this tag the Page Title Tag for this reason.)

You see a Web page’s Title tag every time you open your browser as the Title tag is…

SEO Strategies Series: Powering Up Your Keywords

Three Tips to Get at Your Site’s Best SEO Keywords

The foundation for effective search engine optimization (SEO) is choosing the right keywords.  Optimize your Website and landing pages with the wrong keywords and you’ll see little, if any, traffic to your site.

Choose the right keywords, however, and traffic will soar.

The problem many companies make when optimizing a Website is choosing keywords they think their customers are using – versus the keywords people are actually using in their searches.

In other words, marketers and business owners make keyword decisions based on hunches, not data.

Fortunately, this is a very easy fix. To determine the best keywords, all you need is a keyword search tool, such as Google’s free Keyword Search Tool, as well as tools like our own SEO Module in the Yield Web Marketing Suite.

Tools like Google’s…

Google Unleashes a New Wave

As you may have heard, Google announced their next big product offering at the Google I|O Conference, called Google Wave.  Even if you aren’t a technologist, you’d have to concede that what they built is pretty amazing.

What is Google Wave?

Their primary positioning is that is the next generation of email.  In short, email on steroids.  It allows you to edit in the middle of a wave (the new name for an email).  It allows you to replay how a wave was created, much like a Tivo.  It allows you to see when someone is updating a wave, in real-time!  It allows you to jointly collaborate with recipients on a wave simultaneously.  It allows you to do real-time, letter-for-letter instant messaging with live bi-directional language translation, among many other features.  In short, some pretty cool stuff.

In addition,…