http://www.yieldsoftware.com/2009/06/creating-keyword-rich-content/ Web Marketing Made Easy Wed, 26 May 2010 23:50:13 +0000 http://wordpress.org/?v=abc hourly 1 http://www.yieldsoftware.com/2009/06/creating-keyword-rich-content/comment-page-1/#comment-98 Web Marketing Holiday Prep, Part 3 | Yield Software Tue, 29 Sep 2009 00:34:25 +0000 http://www.yieldsoftware.com/?p=689#comment-98 [...] Creating Keyword-Rich Content The goal here is to develop well-thought out campaigns (re: strategic) that are targeted and optimized for what people are looking for. In your plan, note how many new pages you’ll need in terms of SEO – or if you can tweak existing pages by changing Title / meta tags, headlines or page copy. Also note any new PPC ads you’ll need plus the landing pages that go with them. Third, plan out your blog posts in advance. Blogs should be an important tool in your marketing strategy. One, it’s easy to create keyword-rich content “on the fly” and two, blog posts are often included in the search engine results pages within hours of being published – versus the days or even weeks it can take the Google, Yahoo or Bing crawlers to find your new “static” HTML content. [...] [...] Creating Keyword-Rich Content The goal here is to develop well-thought out campaigns (re: strategic) that are targeted and optimized for what people are looking for. In your plan, note how many new pages you’ll need in terms of SEO – or if you can tweak existing pages by changing Title / meta tags, headlines or page copy. Also note any new PPC ads you’ll need plus the landing pages that go with them. Third, plan out your blog posts in advance. Blogs should be an important tool in your marketing strategy. One, it’s easy to create keyword-rich content “on the fly” and two, blog posts are often included in the search engine results pages within hours of being published – versus the days or even weeks it can take the Google, Yahoo or Bing crawlers to find your new “static” HTML content. [...]

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