Both the Long and Short of It

People like to talk about what size of keyword is best to advertise for. There’s always lots of hype around long-tail keywords, but we still see a majority of campaigns with very short-tail keywords.

We are here to tell you that you can have a successful PPC campaign regardless of keyword size; however, different sizes do require different strategies and with them come varying levels of difficulty.

Our recommendation to advertisers is usually to start off with the medium tail keywords and through daily research, build out a very robust negative keywords list and a hearty set of long tail keywords to help branch out into more profitable territory and broaden exposure.