Yahoo! Organic Search Results, Now Powered by Bing

A Big Part of the Search Alliance Promise is Complete

Yahoo! Search senior vice president Shashi Seth announced today that a key milestone in the Yahoo! and Microsoft Search Alliance has been achieved: Bing now powers 100 percent of Yahoo’s organic (or natural) search results.  Apparently this is the case now for both the desktop product and mobile.

“Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform in the US and Canada (English), with more markets to come,” said Seth. “The speed in which this was completed is a testament to the great work and partnership between a number of Yahoo! and Microsoft employees, the ranks of which are numerous.”

Earlier this month, Yahoo! and Microsoft representatives reported that the transition was underway and that just about…

Join Us at SES San Francisco 2010

Stop by Our Booth on the Expo Floor!

Yield Software will be presenting and exhibiting at SES-San Francisco 2010 next week at Moscone West.  Our booth number is 416 — Matt, Jenae, Jacob and I will be hanging out there doing demos and schmoozing, and we’d love to say hello if you’re there.

If you’re not already registered for SES, you can still get a free exhibit hall pass — just visit Search Engine Strategies San Francisco to reserve a pass.  We’re also going to be giving away a free Apple iPad (a $499 value) from business cards dropped into the fishbowl at our booth, so be sure to bring yours along and drop it into the bowl.  We’ll do the drawing at the end of the conference and ship the winner’s new iPad directly from Apple.

One more thing…

Yahoo! Search Begins Display of Bing Results

About 25 Percent of Results in Y! Now Powered by Microsoft’s Bing

In yesterday’s Yahoo! Search Blog, they announced that they’ve begun a test incorporating Microsoft’s Bing search results in their pages.  They are displaying both natural and paid search results, but only in about 25 percent of Yahoo’s search results pages.  Here’s what you can expect to see:

Further, Yahoo! says their mobile search product will begin to incorporate Bing mobile search results in the coming weeks and months.  Notable is Yahoo’s assertion that they will “continue to innovate and enhance the overall consumer experience around those core listings.”  This means that while the search results themselves will be generated by Bing, other on-page features or enhancements will be driven by the Yahoo! Search team.

For this and other reasons, you will continue to see how your…

Summer Reading (and Year-Round Blogs)

What to Read When You Put Down Those Stieg Larsson Novels

It’s summer and I understand everywhere else in the United States, it’s hot.  In San Francisco, we’ve endured day after day of thick fog (during my run through Golden Gate Park the other day, I swear it was snowing) so I can only imagine what it’s like to lay in a backyard hammock reading great books (now, on my iPad) while sipping ice cold lemonaid.

Recently, I was at a meeting where the group I was addressing asked what blogs and websites I regularly read to stay on top of trends in search and social marketing.  It occurred to me that it might be fun to list them in this column, together with some great career-oriented reading.

Every morning, when I fire up my laptop upon arriving…

Notice: Yahoo! Scheduled Maintenance

We’re been alerted by Yahoo! Search that its systems will be down due to scheduled maintenance on Wednesday, July 21, from 6:30 pm PDT and ending Thursday, July 22, at 8:00 am PDT.  As a result, there will be a delay in the display of current performance statistics for any campaigns Yield Software customers may be running in Yahoo! Search via the Yield Web Marketing Suite.  The delay will not exceed 24 hours following the close of Yahoo! Search’s scheduled maintenance period.  There will be no loss of data or reporting information as a result of this scheduled maintenance, only a delay in displaying most current statistics.  If you have any questions or concerns, do immediately contact Customer Support here at Yield Software.