38 Acts of Kindness using Social Media

Giving to others out of the kindness of your heart is a very rewarding experience.  Many people want to give, but just don’t have the time or financial resources that is frequently necessary.

But, did you know?  There are many generous acts of kindness you can do right from the convenience of your home  laptop that will truly add value to someone’s life or business.

We’ve compiled a list here to help get you started!

1)      Write a glowing review of a product that you like on Amazon

2)      On Amazon, click the Yes button that you found someone’s review helpful.

3)      Write a glowing review of a place you like on Google Local.

4)      Write a glowing review of a place you like on Yelp.

5)      Retweet something you like on Twitter.

6)      Comment on someone’s blog post.

7)      Answer a question on…

Tips for Social Media Marketing (and Homecoming Queen) Success

Do you desire social media marketing success?  Just follow these tips on how to become homecoming queen and you’ll be on your way!

School is back in session and soon homecoming will be upon us.  Girls across the country will be pursuing their dream to be voted homecoming queen.  What do these homecoming queen wannabes have to teach us about social media marketing?  When it comes to social popularity, the rules for success haven’t changed since high school.

1)      Be nice to everyone.  When success involves being voted by your peers, you need to be nice to everyone.  This is true for homecoming queens and social media marketing success.  How can you be nice to everyone on social media?  Behaviors that are akin to sharing a table at lunch include retweets, comments on blog posts, comments via…

Blogging Now for Holiday 2010 SEO Success

How to Blog for Maximum SEO Benefit

Valuable and unique content is a critical element for SEO success.  Putting together a targeted blog plan now can help you be at the top of the natural search results in the upcoming holiday season.

1) Keyword Research

It’s common to think about keywords for Pay-Per-Click Advertising and SEO, but keywords are often an afterthought when it comes to blogging.  In order for blogging to achieve SEO success, it is vital to start with a keyword strategy.

Start by thinking about the products that you want in the lead for traffic and sales in the upcoming holiday.  We’ll use an example of a retailer who sells grill accessories: Grill Mitts, Grill Lights.

The next step is to generate a list of keywords for how people are going to be gift shopping for these…

Track the ROI of Your Blog – 8 Simple Metrics

Track the Value of Your Blog with 8 Simple Charts

You just know your blog is incredibly valuable, but how can you prove it?

To help measure the ROI of your blog, we put together 8 metric areas you can track. These metrics will enable you to track the value and costs associated with your blog, and compare results to other online marketing efforts such as pay-per-click advertising and SEO.  This cost and value comparison is very helpful when determining marketing budgets and resource allocation.

1)      Traffic. Easy to Track.

It’s easy to track traffic generated by your blog inside Google Analytics and other analytic applications. This chart tracks the traffic numbers from your blog along with the percentage of total traffic that it represents.  It’s important to compare the cost to attain this traffic, to the other methods of…

Small Businesses Plagued by Poor Quality Scores

How to Overcome a Significant Competitive Deficit

One of the major touted benefits of Google AdWords’ Quality Score system for advertisers is that the “little guys” should be able to compete with the “big guys” on a level playing field.

However, 99 percent of the small and medium-sized business that we work with come to us with such low quality scores, they are the ones being punished by the very system that is supposed to help them out.

Many small businesses don’t even know about Quality Score.  Of the businesses that do know about it, most are only familiar with the high-level requirements that keywords, ads and landing pages should all be relevant.  In the mind of the small advertiser, they have created a relevant ad campaign.  Small advertisers lack the time and resources to figure out quality…