Announcing Our New PPC Bid Management Offering

Yield Web Marketing Suite Lite Debuts

We’ve been busy at Yield Software — this is the second big announcement in as many weeks, and there’s more to come — and today’s announcement is going to make a lot of businesses happy. Today we released the newest version of our flagship offering, which we’re calling Yield Web Marketing Suite Lite. It’s a completely free version focused just on PPC campaign management for smaller budgets.

Advertisers continue to shift from more traditional advertising channels, such as direct mail, spot cable, radio, and print ads, to online marketing channels, especially search engine marketing (SEM). However, many are unsuccessful in their SEM efforts and fail to generate the desired returns from their marketing campaigns.

Search engine marketing is a competitive and dynamic marketplace. Manually managing SEM campaigns requires significant domain knowledge and expertise,…

Call Tracking Enabled in Yield Web Marketing Suite

Marchex Integration Now Live and Available

This morning we officially announced the availability of a new call tracking feature in our Yield Web Marketing Suite for Advertisers and for Agencies through an integration with Marchex Call Analytics.  This is a feature many of our users have been eagerly awaiting so we’re pretty excited to announce that it’s live for all users.  For those who don’t know about Marchex, what this means is search marketers and their agencies can now track and optimize sales and conversions from search engine pay-per-click (PPC) ads or natural search results that lead to a telephone call as opposed to an online transaction.

For many of our users, a call to a telephone number is the conversion event inspired by their search engine ad or natural search result.  By integrating with Marchex, the leader in call…

Red Herring Honors Yield Software

A Top 100 Private Technology Firm Driving the Future of Technology

Last night, I was honored to pick up an award at the annual Red Herring North America Conference in San Diego recognizing Yield Software as a Red Herring North America 100 leader in technology innovation. We’re very proud, of course, and while I got the fun job of accepting the award, it’s really a recognition of the extraordinary work of our product and engineering teams, and the faith and support of our investors.

What’s great about this award is the rigor applied to the way in which recipients are selected. Consider this from Alex Vieux, who is the publisher and CEO of Red Herring:

“This year was especially difficult. Despite the global economic situation, there were many great companies producing really innovative and amazing products that we had…

NEW FEATURE: Read-Only Users

The Yield Web Marketing Suite and Yield Web Marketing Suite for Agencies allows you to easily manage your pay-per-click campaigns and tune your natural search results. However, have you ever wanted to allow other users to access the system, but not change anything? For example, are you an agency and want to allow your clients to log into the system so you are completely transparent about your web marketing activity, but at the same time, you don’t want them tinkering with your configuration? Or, are you an advertiser that wants a peer or supervisor to only view the analytics and reports?

Well, now you can set up users to have complete access to the application without the ability to change or update anything. We call this feature Read-Only User Roles. To access this feature, you need…

NEW FEATURE: Match-Type Expansion Limits

Not all campaigns are created equal.

Are you the search marketer with campaigns running successfully for some time and know exactly what search queries you want your ads to show for? Or, are you open to experimenting with different search queries to see if you stumble upon an untapped goldmine of query inventory?

The feature we are talking about is called Match Type, which the search engines use to allow you to control how narrowly or broadly to match queries with your keywords.

You can bid on keywords using an exact match match type to ensure that your ads show only for queries that match your keywords verbatim. You can also bid on keywords using an broad match match type, which uses the search engine’s matching logic to identify searches on synonyms, concepts, etc. that broadly match your keyword. Or, you…