Small Business Marketing Series: Effective, Effortless Websites

Improve Your Page Rank on Search Engines

Maintaining and updating a small business website can often become a huge headache for business owners. Many small business owners start by outsourcing the creation of a website, which is then hosted on a service that may or may not be the host for the e-commerce site.

After the site is live and inevitable changes are required, making those changes typically involves re-engaging the contractor to do the updates. Because small business owners often defer updates to their sites in order to bundle as many changes as possible into a single work order, websites can quickly get out of date and begin to fall down in the rankings of natural (or organic) search engine results.  And keeping your website as high as possible in natural search results — called search…

Small Business Marketing Series: 10 Low-cost/ High-impact Marketing Strategies

Batten Down the Hatches

In these days of economic challenge, all businesses have their share of problems.  Small businesses, however, can hope to weather the storm precisely because of size, which often means lower overhead and a high ability to adapt to change.

A big portion of the folks we serve at Yield Software run small and growing businesses.  As a result, we see a lot of really smart, nimble and strategic companies in action.  So I thought it would be helpful to take what we’ve learned watching our own customers in action and share that with you – you know, a “rising tide lifts all ships” kind of thing.

Ten Low-cost / High-impact Marketing Strategies for Small Business

Strategy One: Publish your website on a blog platform like WordPress.  There are several benefits to publishing your website on…