Social Media Marketing Part 3: Industry Examples

Outline a Strategy and an Objective

In our first post in this series, we discussed the underlying basics of social media marketing.  And in the second post, we covered the avenues you should use when executing a social media marketing strategy.  In this, our third and final post in this series, let’s go through a couple of examples to help spark some more ideas. What follows is a few sample business types with a list of items for them to tweet, post, blog and provide guides and tools about, while also encouraging community comments, photos and participation.

As you’ll see from the examples below, it would be easy to apply these suggestion to virtually any business (particularly any consumer-oriented business), so use your imagination and insert your own company into the examples that follow:

Real Estate Social Marketing

Be the…

Social Media Marketing Part 2: Social Media Avenues

Or: What Goes Where?

In Part One of our Social Media Marketing Series, we covered the fundamentals.  What follows is a checklist of great social sites to leverage along with how to get it going and the content you can put into each spot:

If you haven’t done it already, create a Facebook Page for your business (type “Facebook Pages” into the search box when in your personal Facebook account page to find the section, and then click on the “+ Create Page” button to get started).  Once this is done, the obvious next step is to get people to become “Fans” of your business:

- Ask all of your friends and family

- Run a contest to past customers, complementary businesses, or local organizations to get some fans

- Offer a promotional rate to Facebook fans

- Promote your Page in your…

Baby Steps to Social Media Marketing

Part I: How to Talk and What to Say

Lots of folks are all aflutter about leveraging social media. When you run a business, you will frequently get lots of comments from everyone you talk with (friends, family, neighbors, new acquaintances, employees, partners) about how you should really be using social marketing. Social media advice has become akin to parenting advice – lots of blanket statements from people who you barely know and who may not even be doing it!

Most of the business owners we talk to are game for any form of “free” website traffic and customers, but just don’t know where to start. They’ve all heard about Facebook, Twitter, YouTube and community website content, but they don’t understand how their business could use them.

We’ve put together a quick guide to help you take those…