Google Unveils a Host of New Features

…And Innovations Galore!

At today’s Google Search Event in Mountain View, the company unveiled a number of impressive innovations — further evidence, if any was needed, that the company is not content to rest on its laurels.

In the “gee-whiz” category is the all-new “Google Goggles” feature, available via its Android operating platform for mobile devices. Google Goggles let’s Android-powered phones with cameras snap a picture, which it then interprets. For instance, snap a pic of a bottle of wine, and Goggles brings you reviews for it; snap a picture of the Golden Gate Bridge and get location, Wikipedia and other information; take a picture of text and Goggles uses optical character recognition (OCR) to complete a search for the keywords present.

In the “on-the-go” category, Google has improved its mobile application in three powerful ways: voice, location, and…

Filter Out “Negative” Keywords

Improve Your PPC Campaign Results

One of the most overlooked pay-per-click (PPC) campaign tactics is neglecting to filter out “negative” keywords–that is, those keywords that can bring you loads of traffic that doesn’t convert. Not only does the traffic fail to convert, you’ve paid for each of those clicks.

Let’s say you’re an Internet Security company that specializes in preventing denial of service attacks and computer worms. The keyword “worms” may be an important search phrase for your company. However, it’s also very generic and can also apply to the popular Internet game called Worms and your garden variety earthworm.

Bidding on this keyword may drive up impressions and traffic but you could see little in the way of conversions.

For the “worm” example, negative keywords could include: worms, earthworms, garden worms, red worms, worms 2, worms armageddon, can…