SMX West 2010: The WebProNews LIVE Interview

Matt Malden Interviewed from the Expo Floor

Our intrepid CEO & Co-founder, Matt Malden, was interviewed from the SMX West 2010 Expo Floor, where we were exhibiting yesterday, by WebProNews LIVE.  Check it out!

The show this year was great.  It kicked off with Search Engine Land’s Danny Sullivan interviewing Microsoft CEO Steve Ballmer, in which he toyed with the idea of buying Twitter before saying that taking it “captive” might have the effect of weakening its brand.

Throughout the three-day conference, a wide variety of seminars and learning tracks helped Search Marketing professionals to sharpen skills, challenge one another, and learn new strategies and techniques.  We had the opportunity to meet with hundreds of folks throughout the two-day Expo to talk about how we can help both businesses and their agencies meet all their most pressing search engine marketing…

Yield Software at SMX West in Santa Clara

Matt Malden to Present on Integrated Natural, Paid Search Campaigns

Yield Software is coming to SMX West 2010 in Santa Clara, March 2 -3, 2010.

Our CEO, Matt Malden, will present “Walls Come Tumbling Down: Executing an Integrated Natural and Paid Search Campaign” as part of the annual Search Marketing Expo West.  The session, which will take place on March 2 at 1 p.m. in the main Expo Hall Theater, will demonstrate the benefits of an integrated search marketing strategy, and how tearing down the walls that divide key Web marketing disciplines can lead to lower overall costs of acquisition, as well as improved website traffic and conversion rates.

He’ll also be discussing the state of the market, and explaining why most companies fail in their integration of paid and organic search marketing, with attention to common errors in…

New Reports Feature Live

Now Available: Export via PDF and Excel

Thanks to an awesome and constantly responsive engineering team, we’ve added a feature our customers have been asking for a lot lately: report exports via PDF and Excel.  Now, when you’re in “Reports” view, you have three options for taking your performance data with you: Print, PDF and Excel. For me, the new Excel export feature is the best because (obviously) you now have the flexibility to work with your data and present it in whatever ways you might require.  As always, if you have any questions or issues, don’t hesitate to contact support.

System Maintenance Window on Saturday, February 27, 2010

Yield Software will perform routine systems maintenance on Saturday, February 27 beginning at 9 a.m. PST and ending at 5 p.m. PST.  During this time, all campaigns will continue to operate normally and there is no need to adjust or make changes to live campaigns before or after the maintenance window.  Users of the Yield Web Marketing Suite and Natural Search Optimizer, however, will not be able to access their accounts during this maintenance window.  If you have questions or concerns, please call 1-877-943-5379 or email support[at]yieldsoftware[dot]com.

WATCH THIS: Introducing the Free SEO Analyzer and More

New Natural Search Optimization Products Debut

How do we start a new year at Yield Software? While marketers and advertisers were wrapping up 2009 focused on a critical holiday shopping season, things were very different at Yield Software. We were working diligently to finish development on two exciting new product offerings that we are proud to launch today.

The first is the Yield SEO Analyzer. This is a FREE product that enables you to quickly and easily tune your pages for attracting more natural search traffic. Every website owner wants to acquire more traffic and what could be better than more, free traffic! The Yield SEO Analyzer tests your page against a library of best practices and tells you in a very easy-to-understand way what you can do to rank higher in the organic section of the…

Yield Software an OnMedia 100 Winner

(And We’re Pleased as Punch!)

Yield Software has been chosen by AlwaysOn as one of the 2010 OnMedia Top 100 winners.

Inclusion in the OnMedia 100, the AlwaysOn folks tell us, signifies leadership amongst our peers, and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Yield Software and our flagship Web marketing product, the Yield Web Marketing Suite, was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Of course, it’s an honor to have been selected, and we’re proud as all get-out.  Since we launched the Yield Web Marketing Suite last April 1st, we’ve been thrilled to see businesses and agencies of all sizes come on board and even more thrilled…

The Positives of Being Negative

We are excited to announce that we just launched our patent-pending Negative Keyword Recommendation Engine as part of both the Yield Web Marketing Suite and Yield Web Marketing Suite for Agencies. This new feature is now available to all new and existing customers.

The Negative Keyword Recommendation Engine analyzes volumes of your historical traffic segmented by keyword, ad group and campaign. It then aggregates data based on common terms and uses sophisticated algorithms based on a variety of criteria including search volume, bounce rate and conversion rate to automatically recommend negative keywords for addition to each of your campaigns and ad groups.

While there are many facets of a search marketing campaign that are critical for success, many search engine marketers forget to pay enough attention to one of the most important aspects of their campaign. You launch your…

Funnel Vision

What Are the Most Important PPC Metrics?

Our current subscribers to the Yield Web Marketing Suite will see a new feature when they log on today: the new Yield Customer Acquisition Funnel.  This groovy new feature is a very visual way to instantly see how each of your pay-per-click (PPC) campaigns are doing.

We frequently get two key questions from folks regarding their PPC campaigns:

How can I tell if my campaign is doing well?

What are the metrics I should be paying attention to?

Depending on the campaign, the response is often not a simple one. And accurately concluding how your campaign is doing pivots off of what sort of results you want from your campaign.  Our system provides a variety of both simple and more complex reports to gain insight to these questions, but we heard from our customers…

We’re Big Fans of Agencies…

…Which is Why We’re in New York

Even though we are headquartered in the heart of Silicon Valley, we are making our first trip east to exhibit at ad:tech New York 2009, with very good reason. The nightlife? The food? The fashion? While New York certainly has a lot to offer–the three months I lived there, I think I slept for about 2 hours total–it is also one of the epicenters of advertising activity. Sure, Madison Avenue is renowned. However, in this digital media age, there are tons of interactive agencies successfully helping advertisers get online and leverage search engine marketing to attract and acquire customers.

So, what could be a better location to launch our agency offering, the Yield Web Marketing Suite for Agencies. We’ve been working on this product for over a year, ensuring that…

The Pursuit of (Customer) Happiness

Recently I read a thought provoking article titled The Awesomeness Manifesto. It struck me because start-ups often do things that 99 percent of the rest of the world would consider to be innovative. “Innovative” isn’t as much of a differentiator anymore. It seems like we’ve entered a new stage of product development that requires your product to be darn near frictionless to the user (a.k.a. Awesome).

So, In our latest release we’ve upped the awesomeness level with the goal of making internet marketing easier and more profitable for you!

Traffic Source Filter

Last week we added the ability to select custom date ranges, and this week we build on that by giving you the ability to select your traffic sources. When you select a specific traffic source from the drop down, all the metrics and graphs in the…