New Reports Feature Live

Now Available: Export via PDF and Excel

Thanks to an awesome and constantly responsive engineering team, we’ve added a feature our customers have been asking for a lot lately: report exports via PDF and Excel.  Now, when you’re in “Reports” view, you have three options for taking your performance data with you: Print, PDF and Excel. For me, the new Excel export feature is the best because (obviously) you now have the flexibility to work with your data and present it in whatever ways you might require.  As always, if you have any questions or issues, don’t hesitate to contact support.

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The Positives of Being Negative

We are excited to announce that we just launched our patent-pending Negative Keyword Recommendation Engine as part of both the Yield Web Marketing Suite and Yield Web Marketing Suite for Agencies. This new feature is now available to all new and existing customers.

The Negative Keyword Recommendation Engine analyzes volumes of your historical traffic segmented by keyword, ad group and campaign. It then aggregates data based on common terms and uses sophisticated algorithms based on a variety of criteria including search volume, bounce rate and conversion rate to automatically recommend negative keywords for addition to each of your campaigns and ad groups.

While there are many facets of a search marketing campaign that are critical for success, many search engine marketers forget to pay enough attention to one of the most important aspects of their campaign. You launch your…

We’re Big Fans of Agencies…

…Which is Why We’re in New York

Even though we are headquartered in the heart of Silicon Valley, we are making our first trip east to exhibit at ad:tech New York 2009, with very good reason. The nightlife? The food? The fashion? While New York certainly has a lot to offer–the three months I lived there, I think I slept for about 2 hours total–it is also one of the epicenters of advertising activity. Sure, Madison Avenue is renowned. However, in this digital media age, there are tons of interactive agencies successfully helping advertisers get online and leverage search engine marketing to attract and acquire customers.

So, what could be a better location to launch our agency offering, the Yield Web Marketing Suite for Agencies. We’ve been working on this product for over a year, ensuring that…

The Pursuit of (Customer) Happiness

Recently I read a thought provoking article titled The Awesomeness Manifesto. It struck me because start-ups often do things that 99 percent of the rest of the world would consider to be innovative. “Innovative” isn’t as much of a differentiator anymore. It seems like we’ve entered a new stage of product development that requires your product to be darn near frictionless to the user (a.k.a. Awesome).

So, In our latest release we’ve upped the awesomeness level with the goal of making internet marketing easier and more profitable for you!

Traffic Source Filter

Last week we added the ability to select custom date ranges, and this week we build on that by giving you the ability to select your traffic sources. When you select a specific traffic source from the drop down, all the metrics and graphs in the…

What have you done for me lately, Yield?

The Yield application is always at work on your behalf, bidding on your PPC campaigns, running SEO analyses, and conducting LPO experiments.  Now you can see what we’ve been up to with the Yield Activity Last 24 Hours section on the Dashboard.

We also just introduced a new Date Filter, which should make it easier to review your SEO, PPC and LPO statistics across all the search engines.  It’s a lot like date pickers in other apps you may use, actually.  Let us know what you think!

Inbound Link Analysis – We’ve introduced a new SEO analysis which you can run against your content.  Search engines prefer content that is linked to from trusted sites.  The “Inbound links from aged sites” analysis determines if your content is linked to from a trusted site and recommends ways to improve this.

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