Management
Matt Malden — CEO and Co-Founder
Prior to Yield Software, Matt spent nine years as an executive at Siebel Systems. As Vice President and General Manager, he grew the call center product division from inception to over a billion dollars in annual revenue. Next, he designed, launched and managed a joint development effort with Microsoft and IBM in building a next-generation, service-oriented software architecture. In addition, he led Siebel’s division focused on products for the public sector.
Matt also previously held positions in software development at Oracle Corporation and in financial and strategic planning at Pacific Telesis Group.
He holds numerous patents in the areas of user interface design, computer telephony integration, call scripting, and advanced queuing and routing algorithms.
Matt earned his MBA from The Wharton School at the University of Pennsylvania and his bachelor’s degree in Computer Science and Economics from The University of Michigan.
John Coker — CTO and Co-Founder
John is the chief technology officer and primary architect of Yield’s flagship product. John engineered, tested and launched the initial system from inception, and still leads our development effort.
Prior to Yield, John was one of the initial software developers at Siebel Systems, the fastest growing software company in history. As a senior architect, he designed and developed key architectural components including multi-tier application models, high-volume data integration and migration interfaces, application development tools, call center integration technologies, and Siebel’s user interface layer. Later, John served as a principal architect and pioneer in developing a web services-based, service-oriented enterprise software architecture.
John was also the first engineer and chief architect at Gain Technology, designing and developing multimedia content design systems. John’s principal areas of focus included platform abstraction and core infrastructure, an object-oriented database layer, the extension language, a content development and presentation framework, and SQL integration.
John attended the University of California at Berkeley.