But, did you know?  There are many generous acts of kindness you can do right from the convenience of your home  laptop that will truly add value to someone’s life or business.

We’ve compiled a list here to help get you started!

1)      Write a glowing review of a product that you like on Amazon

2)      On Amazon, click the Yes button that you found someone’s review helpful.

3)      Write a glowing review of a place you like on Google Local.

4)      Write a glowing review of a place you like on Yelp.

5)      Retweet something you like on Twitter.

6)      Comment on someone’s blog post.

7)      Answer a question on a community forum, such as Yahoo Answers or Google Groups.

8)      Digg a news article you like on Digg.

9)      Make a blog post of interesting people to follow on twitter and tweet a link to it.

10)   Follow those who follow you on Twitter,  but you don’t currently follow.

11)   Tweet something glowing about a webinar, presentation or a blog post.

12)   Follow someone new on Twitter.

13)   Give out props or thank a colleague or friend via social media (Twitter or Facebook).

14)   Comment on a Linked-In post.

15)   Comment on someone’s Facebook status.

16)   Find a new friend to add on Facebook.

17)   Tell others about a product you love on Facebook.

18)   Write a nice tip about a  business on Foursquare.

19)   Say happy birthday to a friend on Facebook.

20)   Give a special promo offer  to your fans on Facebook and followers on Twitter.

21)   Thank a person who Retweteed you.

22)   Thank a person who commented on your blog.

23)   Link back to a person who linked to you or mentioned you.

24)   Follow a company you like on LinkedIn.

25)   Like an ad on Facebook.

26)   Like an article or product using their Facebook like button.

27)   Share an article you’ve read with others via any social media channel.

28)   Join a group on LinkedIn.

29)   Join a group on Facebook.

30)   Like a company’s page on Facebook.

31)   Forward an email newsletter you love to a friend or colleague.

32)   Share a YouTube video with someone.

33)   Thumbs up for a YouTube video you enjoy.

34)   Suggest a product to friend via Facebook , Twitter & Linked-In.

35)   Write a nice recommendation for someone on LinkedIn.

36)   Rate an iPhone app.

37)   Recommend a new friend to someone on Facebook.

38)  Scan and post some great old photos and share them with your friends and family.

Make today your day to volunteer in the online social media community and you’ll be sure to bring a smile to someone’s face.

Do you desire social media marketing success?  Just follow these tips on how to become homecoming queen and you’ll be on your way!

School is back in session and soon homecoming will be upon us.  Girls across the country will be pursuing their dream to be voted homecoming queen.  What do these homecoming queen wannabes have to teach us about social media marketing?  When it comes to social popularity, the rules for success haven’t changed since high school.

1)      Be nice to everyone.  When success involves being voted by your peers, you need to be nice to everyone.  This is true for homecoming queens and social media marketing success.  How can you be nice to everyone on social media?  Behaviors that are akin to sharing a table at lunch include retweets, comments on blog posts, comments via tweets or on Facebook pages, voting for content, participating in polls and sharing content via other social channels.  Try asking people questions via social media channels – everyone likes to be the expert.

2)      Be attractive and well groomed.  Let’s be honest, if you aren’t attractive or well-groomed, you won’t get the vote.  What does this mean for social media?  Images used on Twitter, your profile page on Twitter, your page on Facebook, and your website all need to be visually attractive and easy to digest.

3)      Try enhancing your look. If you’ve been trying to go it alone, now is the time to get a professional to help you out with your logo or website to make sure you are presenting the best image possible.

4)      Try not to act slutty. Acting slutty can cause others to lose respect for you.  In the social media world this translates to acting salesly and self-promoting, making cheesy complementary comments to people in hopes that they will follow you, or being a copy-cat without attributing credit.

5)      Flirt! If you want to be someone that everyone loves, you’ll need to put a little pizzazz into it.  Conversations on social media channels shouldn’t be boring and drab – “hey, great article.”  Think about what it takes to be a successful flirt – making connections, getting personal, and being witty, engaging and humorous.  Your social media conversations need to leave your readers thinking – “I want some more of that!”

6)      Keep your grades up. Good grades add to your respect level, and make sure that you don’t get kicked out of school.  In social media marketing, this means staying on top of the pulse of your industry and the sentiment and burning desires of your target audience.  If you push any content that is off the mark, outdated or incorrect, you’ll quickly become an social media fail-out.

7)      Be yourself. Put your own unique personality into it.  Corporate speak and only professional news postings won’t build strong social connections.  Use your own voice in your content and give it some personality.  Include tweets and posts that give people a peak into who you actually are.  We love people who can add value socially and that we can identify with and feel like we know personally.

8)      Be comfortable everywhere you go. Shy, nervous, unsure people don’t rise to the top.  Be assertive and confident in your social media conversations.

9)      Be known. Even if you are amazingly attractive, witty and intelligent, if you aren’t well-known, there will be no crown for you.  How to get known online?  Join applicable online groups.  Follow all of the popular people for your space online.  Push content that is controversial or incredibly funny.  In your tweets be sure to use hash tags appropriately for keywords.  Push “best of” type lists that include valuable lists that link out to lots of other people.  Comment to the in-crowd online.  You can even simulate “dating” someone popular online – if you can get some social endorsements from a leader in your space and have some online conversations with them via social media channels, you will be tweeting with the in-crowd in no time.

10)   Hang out with everyone, unless they are into bad things. Make an effort to get to know everyone in your space that is active in social media.  Do this in an effort of self-learning and to build connections, not just to be cool.  Follow everyone who is interested in or a leader in your space.  If someone follows you, follow them back.  The only people to avoid are those who demonstrate obnoxious online behavior (like just going for sales) or are just pure copy-cats without giving credit where credit is due.

11)   Be Gracious. Be gracious to everyone who takes time out of their precious life to engage with you.  Be gracious to everyone who posts something that you find valuable or interesting.  If someone mentions you, thank them.  If someone makes a comment, thank them and be sure to comment back.  If someone links to you, link back to them.  If someone follows you, follow them.

When the day is done, just be grateful that unlike becoming homecoming queen, social media marketing success is something you can add to your resume.

How to Blog for Maximum SEO Benefit

Valuable and unique content is a critical element for SEO success.  Putting together a targeted blog plan now can help you be at the top of the natural search results in the upcoming holiday season.

1) Keyword Research

It’s common to think about keywords for Pay-Per-Click Advertising and SEO, but keywords are often an afterthought when it comes to blogging.  In order for blogging to achieve SEO success, it is vital to start with a keyword strategy.

Start by thinking about the products that you want in the lead for traffic and sales in the upcoming holiday.  We’ll use an example of a retailer who sells grill accessories: Grill Mitts, Grill Lights.

The next step is to generate a list of keywords for how people are going to be gift shopping for these items.  Whom will they be looking for gift ideas for?   What type of person is it for?  What problem does it solve?   If you get stuck you can always check out question sites, or read reviews on product pages to get ideas for the most favorite uses and solved needs.  Continuing on our example: Gifts for dad, Gifts for grill man, Grilling accessory gifts, Gifts for men who love to entertain, Lighting up grill space, Handling hot grill pans.

For other great ideas on generating keywords, check out the keyword tools list here: .

2) Blog Plan

The next step is to create a plan around blogging for sufficient coverage and awareness.  Your blog plan should include:

How will you provide sufficient coverage for each keyword? We recommend 2-5 blog posts for each of the keywords that you identified in the first step.  You can use different format and content approaches for each such as lists, guides, how-to’s, humorous slants, or consolidated summaries of all the reviews available.

How frequently you should blog? You can back into this answer by the volume of keywords and the number of posts necessary to cover the keywords.  We find that blogging a minimum once per day is a good start.

Who will be writing the blogs? Get everyone at the company involved, or try outsourcing if you can’t meet the demands internally.  There are some interesting outsourcing options out there such as TextBroker.

How will you promote the blog posts? After you’ve spent the time putting together your amazing blog content, it’s important to get the word out. Some options include:

• Push blog entries via social media channels such as Facebook and Twitter.
• Push your blog articles to social bookmarking sites such as Digg.
• Syndicate your articles to other related industry sites.
• Post your blog entry to relevant questions on answer sites such as Yahoo Answers and Google Groups.
• Comment on other related blog posts with a link back to your blog.
• List your content on Craigslist with the relevant product.
• Run a long-tail pay per click campaign.
• Include links to blog posts in the Site Links of your other PPC campaigns.
• Make your blog posts easily sharable and encourage people to share.
• Include coupon codes or discount offers in your blog posts to encourage sharing.

How will you keep your blog content fresh? Allow others to comment on your posts and you can also add updates to the blog article based on feedback received or new information.

3) Blog Content Optimization for SEO

The content on the blog article itself will need to be constructed in such a way that it yields you the best possible SEO results:

Blog Title. Include your target keywords into the title of the blog post.

Blog Tags. Use keywords as tags for your blog post entry.

Blog Post URL. Include your keywords in the URL itself.  Make sure to separate the words using dashes.

Blog Images. Optimize the names of any images used within your blog post with variations of your keywords.  Separate your keywords by dashes within the image name.

Blog Content.  Use secondary keywords and variations of target keywords throughout your content in a natural way.

Internal Linking. Inside your blog posts, link to previous related blog posts and product pages.  From within your website, links to your blog posts from relevant product pages, or product category pages.  Be sure that all anchor text includes keywords.

Link Building. Beyond internal links, you’ll want to get external links to your blog post.  One of the easiest things you can do here is to link out to other partner-type sites and complementary bloggers – and make sure they know about it.

Holiday shopping research will soon be in full swing, so now is the time to be getting your blog plan into place and actively producing and promoting your exceptional content for the best possible natural search traffic.

You just know your blog is incredibly valuable, but how can you prove it?

To help measure the ROI of your blog, we put together 8 metric areas you can track. These metrics will enable you to track the value and costs associated with your blog, and compare results to other online marketing efforts such as pay-per-click advertising and SEO.  This cost and value comparison is very helpful when determining marketing budgets and resource allocation.

1)      Traffic. Easy to Track.

It’s easy to track traffic generated by your blog inside Google Analytics and other analytic applications. This chart tracks the traffic numbers from your blog along with the percentage of total traffic that it represents.  It’s important to compare the cost to attain this traffic, to the other methods of pursuing online traffic such as PPC and SEO.  If you know your SEO and Blog cost of work, you can pretty easily get to a cost per click.

2)      Traffic Engagement. Easy to Track.

This chart compares traffic engagement indicators including bounce rate, time on site, pages per visit and contribution to repeat visits across the different online marketing strategies.

3)      Links. Some Effort to Track.

This chart tracks inbound links to your blogs, along with anchor text and the “link juice” each link is contributing.  It compares inbound links to your blog with other website links attained through the more traditional SEO.  The goal here is to get down to the cost per link level to help compare the tactics.

4)      Keyword Rank & Click Share. Some Effort to Track.

This one can be a bit more challenging depending on the depth of your analytics system.  This one also assumes you are targeting keywords in your blog posts (which if you aren’t, you should be.)  This chart compares the rank of your blog posts, web pages and pay-per-click ads for target keywords, along with the % of clicks that each brings in.  Often times the CTR of blog posts in the natural search results is much higher than other listing types.

5)      Social Buzz.  Easy to Track.

This chart tracks the social buzz generated by your blog posts including retweets, social bookmarks, likes and social mentions.  While this chart is not a direct comparison to other online marketing efforts, it does help to articulate the value of your blog.

6)      Twitter Followers. A Bit Tricky to Track.

This chart measure the number of Twitter followers and quality of those followers achieved from your blogging compared to other social efforts.  You can do the same type of analysis for other social media venues in which you participate such as Facebook, YouTube and LinkedIn.

7)      RSS Subscriptions, Newsletter Subscriptions. Easy to Track.

This chart tracks how many site visitors from your blog signed up for an RSS feed or your newsletter, versus sign-ups you receive from other organic and paid traffic.

8)      Conversions. Easy to Track.

This chart tracks conversions from visitors who visited a blog post, or came to you via a blog post.  It includes the number of conversions, the percentage of total conversions, the conversion rate and the cost per conversion.  It’s also really important to track conversion assists and not just leave it all to last-click attribution.  You’ll be pleasantly surprised by how many conversion assists your blog contributes.

These metrics will help you articulate the value of your blog. This type of reporting also helps to focus your blogging efforts so you can continue to improve the value it provides.  It is quite rewarding to see the value, rather than just continuously creating content and hoping for the best.

How to Overcome a Significant Competitive Deficit

One of the major touted benefits of Google AdWords’ Quality Score system for advertisers is that the “little guys” should be able to compete with the “big guys” on a level playing field.

However, 99 percent of the small and medium-sized business that we work with come to us with such low quality scores, they are the ones being punished by the very system that is supposed to help them out.

Many small businesses don’t even know about Quality Score.  Of the businesses that do know about it, most are only familiar with the high-level requirements that keywords, ads and landing pages should all be relevant.  In the mind of the small advertiser, they have created a relevant ad campaign.  Small advertisers lack the time and resources to figure out quality score on their own, and also lack the budget to pay an expert to get them a great quality score.

Big advertisers know about Quality Score, and pay someone to take care of it for them.  So the big advertisers end up with the winning combination of great quality scores and large budgets.

So: how much does Quality Score matter? A ton. Quality Score is a direct factor in determining:

If your ad is eligible to be shown. Keyword / ad combinations with very low quality scores are not always shown.

What position your ad will appear in. Ad Rank = CPC bid × Quality Score

How much you pay per click. Actual CPC = (Ad Rank to beat ÷ Quality Score) + $0.01

What’s Quality Score should advertisers be striving for?

First, make sure you are keeping track of your quality score.  Quality Score are actually based on keyword and ad combinations, but in AdWords they are shown at the keyword level   The Quality Score column is hidden by default, so you’ll need to click on the columns option and to add it in.

Google shows a simplified score within AdWords based on a scale of 1-10, 1 being the worst rating and 10 being the best.  They do add some qualitative descriptors to the scores “Poor”, “OK” and “Great.”

You should strive to have all of your keywords show a quality score between 7-10.

For any keywords with a quality score of 1-3.  You’ll need to give some long, hard thought as to how important these are to your advertising campaign.  Most of the time it’s easiest to just delete these and start fresh with new variations.  Keywords with quality scores of 4-6 are usually pretty easily repaired.

The Fastest, Easiest Way to Improve Your Quality Score

Don’t advertise on any single-word keywords. These are too vague, get them out of your account.

Create super small ad groups, so that you can repeat the keywords inside of your ad copy multiple times. Here’s an example:

Getting the picture?  It’s not rocket science, but it is a data entry nightmare.

Check the call out button next to your quality score within AdWords to see if it says anything about your landing page.  If it does, the landing page issue (often speed) needs to be fixed.  If not, don’t worry about your landing page.

Start to use negative keywords.  This will weed out unwanted ad impressions.  Here are two great resources for getting started:

In AdWords, select the Keywords tab, set the date range to view a couple months worth of data.  In the menu select to sell all of the search terms.  Look through this list and add any words that aren’t relevant to your website as negative keywords.

Think about all of the basic types of searches done that include your target keywords, but aren’t relevant: (1) People hunting for jobs (job, jobs, employment, resume, salaries, etc.); people hunting for pictures or presentations (pic, pics, pictures, ppt, etc.); or people hunting for reading material (news, industry, market, blog, blogs, forum, forums, etc.)

So if you are a “little guy” we recommend you start to monitor your quality score and make steps towards having a great quality score to help level your playing field.

A Big Part of the Search Alliance Promise is Complete

Yahoo! Search senior vice president Shashi Seth announced today that a key milestone in the Yahoo! and Microsoft Search Alliance has been achieved: Bing now powers 100 percent of Yahoo’s organic (or natural) search results.  Apparently this is the case now for both the desktop product and mobile.

“Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform in the US and Canada (English), with more markets to come,” said Seth. “The speed in which this was completed is a testament to the great work and partnership between a number of Yahoo! and Microsoft employees, the ranks of which are numerous.”

Earlier this month, Yahoo! and Microsoft representatives reported that the transition was underway and that just about 25 percent of Yahoo’s natural search results and about three percent of paid search results were, at that point, powered by Bing.  They had set as early October the complete transition for both aspects of search, so completing the organic piece of the integration just a few weeks later is testament to the speed with which the joint team is executing.  There has been significant concern among search marketing professionals that the integration of the two platforms might not be completed in time for the all-important holiday season, so achievement of this first milestone will come as some relief to all concerned.

“We continue to work hard on the migration to adCenter, and are optimistic about completing this phase later this fall,” said Satya Nadella, senior vice president, online services division at Microsof.  ”As we have said all along, our primary goal is to provide advertisers with a quality transition experience in 2010, while being mindful of the holiday season.”

For folks who’s organic or natural search rank on Microsoft’s Bing is lower than what it was in Yahoo! Search, it’s very important to begin working on your website to optimize it for the Bing search algorithm.  Use your tools in the Natural Search Optimizer module of the Yield Web Marketing Suite to ensure your site is in the best possible condition and to check your rank in Bing.  Also, for further information, check out the Bing Toolbox for webmasters. And, as always, if you have questions, email or call our Customer Success Reps who are available to assist you.

More Than One Way to Get to Page One of Search Engine Results Pages

One of the frequently over-looked pieces of content on a webpage when it comes to SEO is image optimization.  Optimizing images can significantly contribute to your SEO and also help you get additional exposure on SERP pages now that universal search results frequently include images.

While it might be difficult to get your pages to rank highly for many head terms, you might be able to get an image on page one for the head term, which, if compelling enough can bring you a decent volume of traffic.

Here are the five most impactful things you can do to optimize your images:

Use your keywords in your image file name. Rather than the typical image01.jpg filename, use a filename that it descriptive and keyword rich.  For example, seo-optimization-diagram.jpg. Make sure to separate these words by dashes only so the search engine can read them.

Include variations of your keywords in the image’s ALT attributes.  Many sites do make use of these attributes since they help searches who can’t see get information about what your image is about.  Just be sure to leverage keywords in the descriptors you use.

Include variations of your keywords in the image’s title tag. This one isn’t quite as impactful as the previous two, but should not be neglected.  The title tag is another great place for a variation of your keywords describing the image.

Make sure the content immediately surrounding the image on the webpage is relevant and includes variations of keywords.  The placement of the image on your page does matter when it comes to SEO, and search engines interpreting it’s meaning, so read the text above and below the image and make sure it has variations of the keywords emphasizing the theme of the image.

Get some relevant links.  Not all images will be link worthy, but many are.  Leverage your internal link structure to support your images.  For external links, social media can be a great way to share interesting pictures or insightful diagrams to get link juice pointing to your images.  As with any other piece of great content – just make sure they are easy to share.

One word of caution: keep the number of images on your page in check, unless you are a photo gallery or it’s a catalog of some sort.  Just a couple images on a page is all that is necessary for a powerful punch.

Start to optimize your images today and start to enjoy the road less traveled of SEO optimization.

We’ve been busy at Yield Software — this is the second big announcement in as many weeks, and there’s more to come — and today’s announcement is going to make a lot of businesses happy. Today we released the newest version of our flagship offering, which we’re calling Yield Web Marketing Suite Lite. It’s a completely free version focused just on PPC campaign management for smaller budgets.

Advertisers continue to shift from more traditional advertising channels, such as direct mail, spot cable, radio, and print ads, to online marketing channels, especially search engine marketing (SEM). However, many are unsuccessful in their SEM efforts and fail to generate the desired returns from their marketing campaigns.

Search engine marketing is a competitive and dynamic marketplace. Manually managing SEM campaigns requires significant domain knowledge and expertise, including understanding bid and competitive dynamics, keyword selection, geo-targeting, conversion tracking, traffic analytics and many other factors.

The Yield Web Marketing Suite automates SEM campaigns using our proprietary bid optimization algorithm, enabling businesses to better compete in PPC advertising. With the introduction of Yield Web Marketing Suite Lite, it’s now also the only algorithmically-driven bid management solution that optimizes campaigns across all three major search engines simultaneously and is completely free. Advertisers can manage up to $500 per month in PPC advertising at no charge. For those who choose to increase their monthly ad budgets or who wish to also use the other two modules in the Yield Web Marketing Suite (Natural Search Optimizer and Landing Page Optimizer) can simply upgrade to our standard system.  Together with our free SEO Analyzer, companies operating under tight marketing budgets now have two important tools to better their web marketing performance at no cost to them.

Check it out and let us know what you think.

Stop by Our Booth on the Expo Floor!

Yield Software will be presenting and exhibiting at SES-San Francisco 2010 next week at Moscone West.  Our booth number is 416 — Matt, Jenae, Jacob and I will be hanging out there doing demos and schmoozing, and we’d love to say hello if you’re there.

If you’re not already registered for SES, you can still get a free exhibit hall pass — just visit Search Engine Strategies San Francisco to reserve a pass.  We’re also going to be giving away a free Apple iPad (a $499 value) from business cards dropped into the fishbowl at our booth, so be sure to bring yours along and drop it into the bowl.  We’ll do the drawing at the end of the conference and ship the winner’s new iPad directly from Apple.

One more thing to keep in mind: we’ve got a SES promotion you might want to check out.  It’s called our GET SMART promo and here’s how it works:

Sign up for a Yield Web Marketing Suite account for Advertisers or for Agencies before September 15, 2010 and we will include a complimentary “Smart Start” JumpStart worth more than $500.  Your Smart Start will include: Account Set-up; a PPC JumpStart for a single campaign; and 60 days of campaign optimization by one of our PPC experts from our Professional Services team. After 60 days, you’ll be able to take over management of your campaign with ease.

Even if you’re not able to join us at SES next week, do take advantage of the Smart Start JumpStart if you don’t already subscribe to the Yield Web Marketing Suite.  It’s a great way to get off to a solid start managing your SEM campaigns more efficiently, more effectively and more profitably.

SEMPO-San Francisco Bay Area Working Group Party

Join the SEMPO San Francisco Working Group at the post-SES Conference Party on Wednesday, August 18^th.   The hour-long social mixer and networking event will be held in Room 2001 of the Moscone West building in downtown San Francisco, and will begin shortly after the day’s final learning session.  Come join the post-seminar celebration fun and capitalize on an opportunity to meet industry professionals and learn about the latest trends in the world of search.

What’s in it for you?

Complimentary food and drinks (thanks to YouTube and Google)

An opportunity to expand your Search Engine Marketing industry professionals network

An opportunity to learn more about the local SEMPO organization and provide insight for our next event in September covering Trends in Social Media Marketing

For more information, please stop by the SEMPO San Francisco booth in SES-San Francisco Expo Hall on Tuesday August 17^th or Wednesday August 18^th.  Or simply stop by room 2001 at 6:30pm and join the fun and networking!  Also, be sure to join the SEMPO San Francisco conversation and follow us on Facebook and Linked In.

How Yahoo! Helped Me to Improve these Measures

A few months ago we wrote a post about whether or not to trap a visitor on a landing page.  This continues to be a dilemma for many of our clients.  However (I’m not afraid to admit it) I’m pretty sure I missed the boat on the most optimal approach for landing pages.  Thank you to Yahoo’s recent designs for the enlightenment!

With landing pages, we typically weigh the pros and cons of having a landing page that prohibits navigation, so we keep the visitor focused on conversion.  Or, having a landing page that is part of the regular website with all the links active, allowing the visitor to wander to gather the information they need in hopes they will get to a conversion point before exiting the site.  The biggest challenge with the trapping technique is that these pages often lack in data to keep visitors around.  While they may have improved conversion rates, their associated bounce rates are also much higher.

Yahoo’s recent designs seem to have the best approach here.  The goal is simple.  To make sure the visitor doesn’t need to search beyond the page by providing them with an engaging, multi-media experience where they can browse to find everything they need on that single page.

Yahoo is saying that user engagement on their pages is nearly twice the amount with their latest designs.  And since dwell time directly correlates to conversion rates, let’s see what we can glean from Yahoo’s designs that can be directly incorporated into landing pages.

One prominent concept is search by clicking.  For many, over half of the visitors who come to their site are using the search function to try to find out what they need.   But why not change the game by providing users with lots of different types of browse options and suggest related search terms for them to use for browsing.  This can prevent them from ending up on a search results page that is less than satisfactory to their information needs.

Utilize multiple media formats.  In order to provide an engaging experience and meet the needs of a variety of visitors, employ multiple media types on your landing pages – text, images, videos, slide shows, interactive widgets, news and social streams come to mind.   Multiple formats make your page more engaging and help meet the demand of all different types of learning preferences.

Make it Current.  Highlight for the visitor what’s trending now.  Try related news streams, blog posts, and social feeds and call out trending related search topics on your landing pages.  Become the source for all the latest and greatest information that visitors will come to.

Make it locally relevant.  This can be particularly helpful for national or global advertisers.  Are there dynamic snippets of locally relevant, related information that you can include?

Make it Infinite.  Incorporate infinite browse boxes onto your website.  For your products or services you can include infinite browse boxes for images, videos, news streams, whitepapers, blog posts, forum posts, slide shows, ebooks, awards, comparisons, analyst studies, upcoming events, you name it! The possibilities are endless.

The bottom line is to think about all the data points of research a potential customer needs to do before converting, and presenting that data on a single browsable page in a multimedia format.

Take a peek at your landing pages and start to brainstorm how you can start to keep an keep an ongoing dialogue with your visitors on the single page.