http://www.yieldsoftware.com Web Marketing Made Easy Thu, 11 Mar 2010 22:47:05 +0000 http://backend.userland.com/rss092 en Ten Ways to Win the "Speed Dating" Test Finding a mate can be a laborious process when you think about how many single people exist.  So speed dating was developed to eliminate some of the time out of this process. If you think about it, every time you search for something you ... http://www.yieldsoftware.com/2010/03/would-you-buy-your-website-a-drink/ Matt Malden Interviewed from the Expo Floor Our intrepid CEO & Co-founder, Matt Malden, was interviewed from the SMX West 2010 Expo Floor, where we were exhibiting yesterday, by WebProNews LIVE.  Check it out! The show this year was great.  It kicked off with Search Engine Land's Danny Sullivan interviewing Microsoft CEO ... http://www.yieldsoftware.com/2010/03/smx-west-2010-the-webpronews-live-interview/ ...and How to Keep Your Nose Clean The search marketing world creates interesting situations where ethical lines can get stretched quite a bit. For instance, in the search marketing world information is public. Yet unscrupulous actions can be taken anonymously -- a scenario too tempting for many a desperate competitor. ... http://www.yieldsoftware.com/2010/03/ethics-in-the-search-marketing-world/ Matt Malden to Present on Integrated Natural, Paid Search Campaigns Yield Software is coming to SMX West 2010 in Santa Clara, March 2 -3, 2010. Our CEO, Matt Malden, will present “Walls Come Tumbling Down: Executing an Integrated Natural and Paid Search Campaign” as part of the annual Search Marketing Expo West.  ... http://www.yieldsoftware.com/2010/03/yield-software-at-smx-west-in-santa-clara/ Now Available: Export via PDF and Excel Thanks to an awesome and constantly responsive engineering team, we've added a feature our customers have been asking for a lot lately: report exports via PDF and Excel.  Now, when you're in "Reports" view, you have three options for taking your performance data with ... http://www.yieldsoftware.com/2010/02/new-reports-feature-live/ Yield Software will perform routine systems maintenance on Saturday, February 27 beginning at 9 a.m. PST and ending at 5 p.m. PST.  During this time, all campaigns will continue to operate normally and there is no need to adjust or make changes to live campaigns before or after the maintenance ... http://www.yieldsoftware.com/2010/02/system-maintenance-window-on-saturday-february-27-2010/ A Four-Step Process to Get You on Your Way A great pay-per-click (PPC) keyword strategy is central to any campaign's success, so getting your list right is absolutely critical. Once your campaign is live, the Yield Web Marketing Suite works every day to make recommendations to you about new keywords ... http://www.yieldsoftware.com/2010/02/step-by-step-guide-to-building-a-great-ppc-keyword-list/ DILBERT by Scott Adams http://www.yieldsoftware.com/2010/02/want-to-improve-page-rank-try-ritual-sacrifice/ Combined Bing-Yahoo! Search Partnership Live by December It certainly took a little time.  But all the bureaucratic issues have been resolved.  Microsoft and Yahoo! have now received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union.  What this means, essentially, is that Microsoft's ... http://www.yieldsoftware.com/2010/02/microhoo-clears-regulatory-hurdles/ Twelve Diagnostic Questions to Get Answers We frequently get inquiries from businesses that were getting a healthy amount of leads and conversions, but then suddenly their conversion rate takes a nose dive. When the phone stops ringing in today’s economy, panic ensues. Many businesses aren’t even aware of all the different ... http://www.yieldsoftware.com/2010/02/when-your-conversion-rate-plummets/