http://www.yieldsoftware.com Web Marketing Made Easy Tue, 12 Apr 2011 21:57:31 +0000 http://backend.userland.com/rss092 en We are pleased to announce a huge release with a ton of new and exciting features. These changes will allow you to continue to use the Yield Web Marketing Suite to not only manage, but also increase your marketing effectiveness across more and more aspects of your online advertising.The ...http://www.yieldsoftware.com/2011/03/new-features-content-display-and-mobile-network/ If you caught “60 Minutes” Sunday on CBS, you saw Facebook founder and CEO Mark Zuckerberg talking about – while simultaneously launching – new changes to the social network’s interface.  Such is the power of Facebook: getting “60 Minutes” to agree to be the launch pad for an upgrade to ...http://www.yieldsoftware.com/2010/12/facebook-becoming-your-companys-new-bff/ Part Three of a Three-Part Series on Last Minute Holiday Marketing Strategies In this third and final post on last minute Web marketing strategies for the 2010 Holiday Season, we tackle mobile.  There’s a number of ways you can position yourself for success vis-à-vis mobile devices, and because more and more ...http://www.yieldsoftware.com/2010/11/holiday-web-marketing-strategies-mobile/ At last week’s Web 2.0 Summit here in San Francisco, there was a dizzying array of product announcements, number-dropping (and name-dropping, natch), and the launch of more than a few promising start-ups.Dubbed “Points of Control”, the conference was its usual whirlwind of activity, but the centerpiece of the three-day event ...http://www.yieldsoftware.com/2010/11/the-booming-bubbly-web/ Take a Look on Your iPad! Our awesome engineering team is constantly releasing upgrades and fixes to our Web-based Yield Web Marketing Suite and this last round, released on Friday, had some pretty great new feature upgrades.First and foremost, our Power Editing feature was upgraded to include a terrific new graphing ...http://www.yieldsoftware.com/2010/11/enhance-power-editing-now-live/ Seven Tips for Success in 2010 The October 2010 retail sales measures are in and retailers (particularly the automobile segment) had one of the best months since the Great Recession began.  As a result, analysts are bullish on the 2010 Holiday Season.Since it would seem consumers are loosening their wallets just ...http://www.yieldsoftware.com/2010/11/increase-traffic-conversions-during-the-holidays/ Getting Your Online House in Order Although the Great Recession has officially ended, most consumers don’t yet believe it, and they certainly aren’t seeing any tangible evidence of it.  So it’s understandable that retailers are approaching this holiday season with something like fear and trepidation.  The big news from the 2009 ...http://www.yieldsoftware.com/2010/11/2010-holiday-season-and-web-marketing-part-one/ Time on Site, Bounce Rate and Relevance Based Conversion If you're a seasoned marketer you've undoubtedly experienced the five stages of grief when confronted with unexpected bounce rate or time-on-page metrics for your landing page. First there is denial: “What?! There is no way my site's bounce rate is ...http://www.yieldsoftware.com/2010/11/kicking-it-up-a-notch/ How Do you Judge a Link? Links, links – we all want them.  Some of us hire external help to get them; others of us are constantly on a hot pursuit for cultivating them ourselves; and some of us just try to make amazing content and hope that they will come.But ...http://www.yieldsoftware.com/2010/10/good-link-or-bad-link/ So you get what a thesaurus does, right?  In PPC, we have an informal corollary which we jokingly call Adsaurus -- that is, looking at how to say the same thing in multiple ways.Saying the same thing using different words can have a surprisingly dramatic impact on your pay-per-click performance. ...http://www.yieldsoftware.com/2010/10/ppc-adsaurus/