Get the Most from Google AdWords Sitelinks

Some How-to’s for Increasing CTRs

First off, just in case you are not yet using them, Sitelinks ad extensions are now available to all AdWords advertisers.   These extra links to your website display with your ad when 1) your keyword and ad combo has an awesome quality score and 2) your ad appears in the top positions of the search page.

Google, and many others have seen CTRs increase an average of 30% with Sitelinks, so they are really an incredible opportunity to boost the performance of your AdWords advertising.

AdWords allows you to enter up to 10 additional Sitelinks.  When creating your Sitelinks, it’s important to be mindful of the order in which you enter them.  The first two that you enter will get the most impressions, so be sure to make those your most compelling.  It’s also quite…

HTML5, Google TV and Search Marketing

Google is Still Interested in Search, Right?

As I look back over the last few months and consider the developers’ conferences for Twitter, Facebook and Google, when taken together with Apple’s iPad / iAd introductions, the first half of this year has been nothing short of breathtaking.

At the I|O Conference last week, Google made it abundantly clear it’s going after Apple (and many others), and that they’re all in for HTML5. It’s also clear Google is all in for TV by officially introducing Google TV. One last thing Google is all-in for is mobile, and announced a new Android OS.

One thing they don’t seem to care much about any more is search. That is, it would be easy to conclude that, since search per se didn’t come up once during the conference.

But it’s easy to see why…

Limited by Your AdWords Budget?

How to Become Unbounded by Budget (Without Raising It)

In a world where keyword recommendations are readily available, many advertisers have had the experience of logging into Google’s AdWords and seeing a message next to their campaign budget that says: “Limited by budget.”

I don’t know about you, but I don’t like to be limited by anything… especially by my budget!  Here are some answers to frequently asked questions:

What does it mean to be limited by budget?

Google will not display all your ads all the time for your keywords in order to avoid exceeding your daily budget.  If you’ve ever done a search for one of your keywords in the middle of the day and your ad hasn’t appeared, this may be why.

For those of you who live in a world of unlimited funds, Google will tell…

All that Google Stuff is Too Technical for Me

or “If I had a dollar for every time I heard this…”

But we say Hogwash!

Yes, there are lots of advanced features and complexities to online advertising, but you don’t have to use them. You can get started in a very simple and quick manner.

Here’s your step-by-step guide for using Google to start getting more business today:

1) Go to Google’s Keyword Tool

a.  Select the “Website Content” option
b.  Enter the URL of your home page
c.  Scroll to the bottom and click the link to export the results to Excel

2) Create a Google AdWords Account (if you don’t have one)

3) Create your first campaign in your AdWords Account

a. Create Ad Groups from your Excel export

i. The common terms column translates into your ad groups – create one ad group for each unique common term

b. Put Keywords into your Ad Groups

i.…