Landing Page Optimization
While the average web marketer is focused on merely increasing the traffic to her website, the exceptional ones know it is equally important to make sure you provide those visitors a world-class experience when they arrive. Every time a visitor comes to your website, it is an opportunity for you to increase their interest level, convert them to a customer and/or make them more loyal.
However, tuning your website and content is easier said than done. Which headlines work best? Which offers? Which graphics? Which content? To accomplish this, you will need to show many different versions of your web pages to different users and calculate which versions are most effective. Furthermore, you need to figure out not only which elements of each page are most effective, but also which elements of each page are most effective in combination with other elements. Lastly, you will need to assess which versions are best as quickly as possible, often when only receiving a minimal amount of traffic.
For the very sophisticated, addressing all these needs can be accomplished by using algorithmic techniques and methods, one of which is called multivariate testing. Multivariate testing will enable you to test different variations of the landing page and determine which elements have the most favorable impact. This, combined with other techniques, can address estimating conclusions based on a limited amount of traffic, as well as implementing optimizations earlier rather than later as confidence levels continue to increase, and then refining over time.
With these algorithms and techniques, you still need to encode the experimentation and the dynamic page generation into your web pages. This typically requires a sophisticated web developer to implement and can require a substantial amount of effort.
Yield allows web marketers with limited technical expertise to implement landing page optimization quickly and easily. Using a visual interface, one can indicate which pieces of a web page to test variations of and try out different alternatives for each one. For example, you can specify different graphics, different headlines or even different offers. Yield even helps you easily modify the web page to conduct the experiment. Once you commence the experiment, Yield will determine which pieces of content perform most effectively and will increasingly show versions of the page that are the best performing.
As a result, you will no longer be limited by a manual “trial and error” approach to improving your web pages. As a web marketer, you can utilize some of the most sophisticated landing page optimization techniques on your website today.
Yield Software is a fully-integrated suite of automated web marketing capabilities. You can also learn more about search engine optimization and search engine marketing.