Yield Web Marketing Suite

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Get Traffic. Attract customers. Increase revenue.
A fully integrated suite to attract the best pay per click traffic, improve your natural search rank and optimize pages for customer conversion.

Paid Search Optimizer | Natural Search Optimizer | Landing Page Optimizer

PAID SEARCH OPTIMIZER

Continuously tunes pay-per-click (PPC) campaigns using a powerful bid management system across Google, Yahoo! and Bing to cost-effectively attract the best traffic to your site.

Bid Optimizer

Determines the most effective bid for each keyword and match type across Google, Bing and Yahoo. Automatically places and refines bids based on performance.

Campaign Importer

Imports existing campaigns, ensuring you get up and running in a matter of minutes. Improves optimization accuracy by leveraging historical bid and traffic metrics.

Yield Customer Acquisition Funnel

Provides a comprehensive view of the customer acquisition pipeline with system-generated suggestions for improving flow through.

Traffic Monitoring

Gives insight into and enables the export of comprehensive traffic data quickly and easily, as well as highlighting period-over-period improvements.

Marchex Integration

Track and optimize sales and conversions from inbound phone calls using the Yield Web Marketing Suite and Marchex Call Analytics.

Keyword Recommendation Engine

Recommends profitable keywords by analyzing and weighting keywords in your page content and those used by actual visitors, and then performing keyword expansion.

Negative Keyword Recommendation Engine

Recommends negative keywords automatically based on the performance of paid search keywords so you can improve your ROI.

Geotargeting Manager

Enables the selection of countries, regions, states and cities where your ads will appear to more accurately attract geographically targeted traffic.

Conversion tracking

Track conversion events specific to your business, the quantity of conversions and the value of those conversions—all key factors in optimizing keyword bids.


Keyword Recommendations


Yield Acquisition Funnel


Geotargeting Manager

NATURAL SEARCH OPTIMIZER

Constantly analyzes Web pages to identify and provide step-by-step instructions on exactly what you need to do to improve page rank and increase organic traffic to your website.

Best Practices Library

Identifies critical issues on your web pages by analyzing them using an extensive library of SEO best practices. Provides easy-to-follow instructions on how to address any issues.

Inbound Link Tracking

Monitors link-building progress and provides a list of recently added inbound links, retired links, and top web sites driving referral traffic.

Traffic Monitoring

Provides comprehensive reports that you can view and/or export showing the keywords, sites and search engines generating traffic, as well as period-over-period improvements.

Marchex Integration

Track and optimize sales and conversions from inbound phone calls using the Yield Web Marketing Suite and Marchex Call Analytics.

Rank Monitoring

Tracks the trend of your natural search page rank over time allowing you to easily identify progress as well as opportunities for improvement.

Keyword Recommendation Engine

Recommends desirable keywords that are relevant to your page content and have significant natural search traffic.

Conversion Tracking

Tracks conversion events specific to your business, the quantity of conversions and the value of those conversions—all key factor in optimizing landing pages.


SEO Best Practices


Rank Monitoring

LANDING PAGE OPTIMIZER

Dynamically tests landing page variations using a multivariate experiment algorithm to create compelling landing pages and improve conversion rates.

Experiment Creation Wizard

Enables easy set-up of sophisticated landing page optimization experiments via point-and-click using our visual configuration interface.

Real-time Multivariate Experiment Engine

Renders a version of the landing page as new traffic arrives, continuously determines the effectiveness of each page and displays the most effective page more frequently over time.

Page Previewer

Provides a view of generated landing pages to ensure that your new content creates compelling landing pages and is displayed as intended.

Best Practices Library

Identifies opportunities for improvement on your landing pages by analyzing them using an extensive library of landing page best practices. Provides easy-to-follow instructions on how to address any issues.

Conversion Tracking

Tracks conversion events specific to your business, the quantity of conversions and the value of those conversions—all key factor in optimizing landing pages.

Conversion Analyzer

Gives insight into and enables the export of comprehensive data showing top performing landing pages, impressions, conversions and improvements over baseline.


Experiment Creation Wizard


Conversion Tracking

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