Paid Search Optimizer | Natural Search Optimizer | Landing Page Optimizer
Continuously tunes pay-per-click (PPC) campaigns using a powerful bid management system across Google, Yahoo! and Bing to cost-effectively attract the best traffic to your site.
Determines the most effective bid for each keyword and match type across Google, Bing and Yahoo. Automatically places and refines bids based on performance.
Imports existing campaigns, ensuring you get up and running in a matter of minutes. Improves optimization accuracy by leveraging historical bid and traffic metrics.
Provides a comprehensive view of the customer acquisition pipeline with system-generated suggestions for improving flow through.
Gives insight into and enables the export of comprehensive traffic data quickly and easily, as well as highlighting period-over-period improvements.
Track and optimize sales and conversions from inbound phone calls using the Yield Web Marketing Suite and Marchex Call Analytics.
Recommends profitable keywords by analyzing and weighting keywords in your page content and those used by actual visitors, and then performing keyword expansion.
Recommends negative keywords automatically based on the performance of paid search keywords so you can improve your ROI.
Enables the selection of countries, regions, states and cities where your ads will appear to more accurately attract geographically targeted traffic.
Track conversion events specific to your business, the quantity of conversions and the value of those conversions—all key factors in optimizing keyword bids.



Constantly analyzes Web pages to identify and provide step-by-step instructions on exactly what you need to do to improve page rank and increase organic traffic to your website.
Identifies critical issues on your web pages by analyzing them using an extensive library of SEO best practices. Provides easy-to-follow instructions on how to address any issues.
Monitors link-building progress and provides a list of recently added inbound links, retired links, and top web sites driving referral traffic.
Provides comprehensive reports that you can view and/or export showing the keywords, sites and search engines generating traffic, as well as period-over-period improvements.
Track and optimize sales and conversions from inbound phone calls using the Yield Web Marketing Suite and Marchex Call Analytics.
Tracks the trend of your natural search page rank over time allowing you to easily identify progress as well as opportunities for improvement.
Recommends desirable keywords that are relevant to your page content and have significant natural search traffic.
Tracks conversion events specific to your business, the quantity of conversions and the value of those conversions—all key factor in optimizing landing pages.


Dynamically tests landing page variations using a multivariate experiment algorithm to create compelling landing pages and improve conversion rates.
Enables easy set-up of sophisticated landing page optimization experiments via point-and-click using our visual configuration interface.
Renders a version of the landing page as new traffic arrives, continuously determines the effectiveness of each page and displays the most effective page more frequently over time.
Provides a view of generated landing pages to ensure that your new content creates compelling landing pages and is displayed as intended.
Identifies opportunities for improvement on your landing pages by analyzing them using an extensive library of landing page best practices. Provides easy-to-follow instructions on how to address any issues.
Tracks conversion events specific to your business, the quantity of conversions and the value of those conversions—all key factor in optimizing landing pages.
Gives insight into and enables the export of comprehensive data showing top performing landing pages, impressions, conversions and improvements over baseline.

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