Yield Web Marketing Suite

Fast and Easy Landing Page Optimization for Improved Conversions

When people click on your links in either natural or paid search results, they arrive at your website ready for action. But is your website ready and optimized to deliver the goods?

Our Yield Web Marketing Suite includes a powerful Landing Page Optimization (LPO) module. You can see both the power and simplicity of our LPO module by trying our free 15-day trial.

After identifying the page you’d like to optimize (your homepage, for instance, or a dedicated landing page), a wizard guides you step-by-step in creating multiple versions of the page for use in our real-time multivariate experiment engine. Which means you won’t need to turn to graphic designers or Web developers to produce multiple versions of a single landing page for testing — our wizard does that work for you. Then, our system goes to work and:

• Tests different version of your landing pages as new traffic arrives
• Automatically displays the most successful versions of the landing page more frequently over time
• Provides you test results daily, weekly, monthly, quarterly — even annually, if you’d like

Benefits

By keeping your cost of acquisition low (thanks to our SEO and PPC campaign modules) and optimizing the performance of your key landing pages, you can drive new opportunity, greater revenues and increased profits for your business.

Features of the Yield Web Marketing Suite Landing Page Module

• Page Creation Wizard and Page Previewer
• Real-time Multivariate Experiment Engine
• LPO Test Performance Reports (daily, weekly, monthly, quarterly and annually)
• Daily Action Item Reports
• Conversion Performance Analyzer
• Conversion Tracker

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Optimize

Paid Search Campaigns

Optimize Paid Search Campaigns

Increase quality traffic:

• Bids across Google, Yahoo! Search and Microsoft’s Bing
• PPC keyword recommendations
• Negative keyword management
• Bid determination, optimization
• Geo-targeting by campaign

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Optimize

Natural Search Rank

Optimize Natural Search Rank

Improve page rank:

• SEO keywords recommendations
• Analyses against best practices
• Page repair instructions
• In-bound link Analyses
• Link-building recommendations
• Broken link alerts

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Optimize

Landing Page Content

Optimize Landing Page Content

Grow conversion rates:

• Test set-up wizard
• Page previewer
• Real-time multivariate testing
• Auto-preference to best performing test pages
• Conversion tracker

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