Yield Web Marketing Suite

Powerful PPC Campaign Optimization and Management

Managing pay-per-click (PPC) campaigns on a single search engine – Google, say – is hard enough. Ensuring your campaigns are constantly optimized is harder still. Add in all three major search engines – Google, Yahoo! Search and Microsoft’s Bing – and you’re talking a huge chunk of time, energy and resource.

Which is why the Yield Web Marketing Suite includes a powerful, yet easy-to-use Paid Search module. See for yourself how our system can reduce costs, increase traffic and improve your bottom line – just sign up for our free 15-day trial. After guiding your set-up, the system does all the heavy lifting:

• Constantly recommends PPC keywords
• Manages negative keywords
• Actively handles geo-targeting
• Determines optimum bids, then places, evaluates and refines them each day
• Optimize bids and budget allocation based on traffic, conversion or conversion value

Benefits

By letting the Yield Web Marketing Suite do all the work, you save time, money and resources. And because our system is constantly optimizing your bids against your stated objectives, you should also see improvements in traffic volume and traffic quality – all while you’re doing what you do best: focusing on growing your business.

Features of the Yield Web Marketing Suite Paid Search Module

• Easy Set-up and Campaign Importer
• Keyword Bid Optimization Engine
• PPC Keyword Analysis and Recommendations Engine
• Negative Keyword Manager
• Geo-targeting Manager
• Budget and Objectives Manager
• PPC Campaign Performance Reports (daily, weekly, monthly, quarterly and annually)
• Daily Action Item Reports

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Optimize

Paid Search Campaigns

Optimize Paid Search Campaigns

Increase quality traffic:

• Bids across Google, Yahoo! Search and Microsoft’s Bing
• PPC keyword recommendations
• Negative keyword management
• Bid determination, optimization
• Geo-targeting by campaign

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Natural Search Rank

Optimize Natural Search Rank

Improve page rank:

• SEO keywords recommendations
• Analyses against best practices
• Page repair instructions
• In-bound link Analyses
• Link-building recommendations
• Broken link alerts

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Landing Page Content

Optimize Landing Page Content

Grow conversion rates:

• Test set-up wizard
• Page previewer
• Real-time multivariate testing
• Auto-preference to best performing test pages
• Conversion tracker

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