Search Engine Optimization
Search engines like Google, Yahoo!, MSN and others rank your web pages based on their relevance to their users’ queries. When a user searches, the listings in the main body of the search results page are “free” listings, which do not require any payment by the advertiser to the search engines for display or for each visitor that clicks on a link. Thus, these listings are commonly known as “natural search” or “organic search” results. Since these listings are unpaid, the goal of the search engines is to provide their users with the most relevant natural search results to meet their needs. And for companies, it is critical for your web pages to rank favorably for relevant search queries since the cost of acquiring a customer is effectively “free”.
In order to provide the users with search results, the search engines scan billions of pages on the internet (also known as spidering), index the words, structure and content on each web page, and match and rank them with search terms based on a set of formulas or “best practices”.
So to achieve the highest rankings, you have two options, either leave it up to chance that you will rank favorably, or perform search engine optimization. Search engine optimization (SEO) is the process of enhancing your web pages so that they can be found amongst all the other web pages when users are searching for content or concepts available on your website. As a result, users will experience better matches for their needs and you will receive greater and more relevant traffic to your website.
While this is typically a time consuming and labor intensive process, Yield has built a library of automated analyses to test web pages for adherence to generally accepted search engine optimization best practices and to ensure those pages have the highest probability of attaining top natural search engine rankings. For each analysis, Yield provides a full explanation of the best practice, recommends a solution and, in certain instances, automatically resolves the problem. It continually tests web pages on a 24×7 basis so customers can ensure newly added pages receive the highest rankings possible, and as webmasters edit pages, marketers are instantly notified of issues that need attention, prior to them negatively impacting natural search rankings.
Yield Software is a fully-integrated suite of automated web marketing capabilities. You can also learn more about search engine marketing and landing page optimization.