Blogging Now for Holiday 2010 SEO Success

How to Blog for Maximum SEO Benefit

Valuable and unique content is a critical element for SEO success.  Putting together a targeted blog plan now can help you be at the top of the natural search results in the upcoming holiday season.

1) Keyword Research

It’s common to think about keywords for Pay-Per-Click Advertising and SEO, but keywords are often an afterthought when it comes to blogging.  In order for blogging to achieve SEO success, it is vital to start with a keyword strategy.

Start by thinking about the products that you want in the lead for traffic and sales in the upcoming holiday.  We’ll use an example of a retailer who sells grill accessories: Grill Mitts, Grill Lights.

The next step is to generate a list of keywords for how people are going to be gift shopping for these…

Small Business Marketing Series: Effective, Effortless Websites

Improve Your Page Rank on Search Engines

Maintaining and updating a small business website can often become a huge headache for business owners. Many small business owners start by outsourcing the creation of a website, which is then hosted on a service that may or may not be the host for the e-commerce site.

After the site is live and inevitable changes are required, making those changes typically involves re-engaging the contractor to do the updates. Because small business owners often defer updates to their sites in order to bundle as many changes as possible into a single work order, websites can quickly get out of date and begin to fall down in the rankings of natural (or organic) search engine results.  And keeping your website as high as possible in natural search results — called search…

Small Business Marketing Series: 10 Low-cost/ High-impact Marketing Strategies

Batten Down the Hatches

In these days of economic challenge, all businesses have their share of problems.  Small businesses, however, can hope to weather the storm precisely because of size, which often means lower overhead and a high ability to adapt to change.

A big portion of the folks we serve at Yield Software run small and growing businesses.  As a result, we see a lot of really smart, nimble and strategic companies in action.  So I thought it would be helpful to take what we’ve learned watching our own customers in action and share that with you – you know, a “rising tide lifts all ships” kind of thing.

Ten Low-cost / High-impact Marketing Strategies for Small Business

Strategy One: Publish your website on a blog platform like WordPress.  There are several benefits to publishing your website on…