Yahoo! Organic Search Results, Now Powered by Bing

A Big Part of the Search Alliance Promise is Complete

Yahoo! Search senior vice president Shashi Seth announced today that a key milestone in the Yahoo! and Microsoft Search Alliance has been achieved: Bing now powers 100 percent of Yahoo’s organic (or natural) search results.  Apparently this is the case now for both the desktop product and mobile.

“Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform in the US and Canada (English), with more markets to come,” said Seth. “The speed in which this was completed is a testament to the great work and partnership between a number of Yahoo! and Microsoft employees, the ranks of which are numerous.”

Earlier this month, Yahoo! and Microsoft representatives reported that the transition was underway and that just about…

Yahoo! Search Begins Display of Bing Results

About 25 Percent of Results in Y! Now Powered by Microsoft’s Bing

In yesterday’s Yahoo! Search Blog, they announced that they’ve begun a test incorporating Microsoft’s Bing search results in their pages.  They are displaying both natural and paid search results, but only in about 25 percent of Yahoo’s search results pages.  Here’s what you can expect to see:

Further, Yahoo! says their mobile search product will begin to incorporate Bing mobile search results in the coming weeks and months.  Notable is Yahoo’s assertion that they will “continue to innovate and enhance the overall consumer experience around those core listings.”  This means that while the search results themselves will be generated by Bing, other on-page features or enhancements will be driven by the Yahoo! Search team.

For this and other reasons, you will continue to see how your…

Attracting In-bound Links to Your Website

Above-the-Board Tips and Tricks

One of the best ways to ensure your website ranks well for your most important keywords in natural search results is through in-bound links to your site.  But how do you attract them (short of begging other website owners to link to you)?  We’ve got some tips and tricks below that will help you build links to your website.

Before we get started, though, just a quick reminder about links, link juice and the social etiquette of linking:

First, not all links are created equal.  Google, Yahoo! and Bing all evaluate links to your website relative to the quality of the source of the link.  So, for instance, if you get a link from The New York Times it’s vastly more important to the search engines than if Yield Software links to you (we hope…

Customer Alert: Interruption in Service at Bing

Microsoft’s Bing is experiencing interruptions in service due to an ongoing upgrade of their systems. The specific issue relates to delivering statistics relative to the performance of live campaigns.  Microsoft is aware of the situation and are urgently taking steps to address the issues.

As a result, Yield Software is temporarily pausing its interface with Microsoft Bing’s systems until they have resolved the issue.

For customers with LIVE Bing campaigns:

Your campaigns will continue to operate as you’ve specified without interruption.

We will not be able to show statistics for the Bing component of your pay-per-click advertising campaigns during this interruption of service.

Once the issue has been resolved, our systems will rebuild your campaign statistics with Bing and you should experience no loss of performance data.

Live campaigns that ALSO include Google and Yahoo! Search will not be affected and you will…

Twitter’s Big Week

New Announcements Abound at the Chirp Developer Conference

Twitter is suddenly more all over the news than usual. So what’s all buzz?

Turns out, lot’s of things.

First, let’s start with the big event: today was the first day of Twitter’s inaugural developers’ conference called Chirp. This is a gathering of just under 100 geeks at San Francisco’s Palace of Fine Arts who build applications that rely on Twitter feeds (or APIs) to provide a Twitter-related service to end-users (that would be you and me.) Company co-Founder and CEO, Evan Williams said that developers using the Twitter API make about three billion calls a day into the service.

These applications make it easier for individuals and businesses to, for instance, send tweets from their desktops or mobile devices across multiple accounts (Seesmic or TweetDeck), or to send pictures via Twitter (TwitPic), or…