Social Media Marketing Part 2: Social Media Avenues

Or: What Goes Where?

In Part One of our Social Media Marketing Series, we covered the fundamentals.  What follows is a checklist of great social sites to leverage along with how to get it going and the content you can put into each spot:

If you haven’t done it already, create a Facebook Page for your business (type “Facebook Pages” into the search box when in your personal Facebook account page to find the section, and then click on the “+ Create Page” button to get started).  Once this is done, the obvious next step is to get people to become “Fans” of your business:

- Ask all of your friends and family

- Run a contest to past customers, complementary businesses, or local organizations to get some fans

- Offer a promotional rate to Facebook fans

- Promote your Page in your…

Local Business Center Listings

… and Tips for Tweaking Them!

In August we ran a post about getting your site listed in Google’s 10-pack.  This post has been our number one read post to date, so I thought you might appreciate additional tips on tweaking your local business center listings across Google, Yahoo, and Bing.

1. Submit complete forms.

All three local search centers include a wealth of information that’s of use for people doing searches (i.e. your prospects!), so be sure to fill out each form completely (the hyperlinked “Google”, “Yahoo” and “Bing”, above, will take you to each).

For example, if you have a bricks and mortar storefront, you can indicate your operating hours. If your site then appears in Google’s 10-pack listing and someone clicks on your listing, it will say whether or not you’re open for business –…