It’s New to You Series: Setting up PPC Campaigns

Best Practice Tips for Newbies

Whether you run pay-per-click (PPC) ads on Google only or across the three major U.S. search engines (including Yahoo! Search and Microsoft’s Bing until the two merge their platforms), setting up a pay-per-click campaign is fairly straight-forward. That is, until you have the campaign up and running and realize you’re shelling out a ton of money for little or no return.

Because we work so often with small and mid-sized businesses just beginning to dip their toes into the PPC waters, we’re introducing a new series — the “It’s New to You” Series — and we’ll be covering how to set up a campaign for the first time, including methods for getting started, making keyword lists, developing your first ads, setting up groups, and how to focus on keywords in each group.

There are a number…