Things You Can Learn from Social Media Monitoring

13 Truly Useful Tips!

Everyone has gone social: you, your competitors, your partners, your customers, your leads, your friends–everyone.  So now what?

It’s time to set up a system to mine all of the qualitative data that is floating around out there and put it to good, practical use.  Try using this list of 13 truly useful things you can actively learn from monitoring social media:

1. Who’s in bed with the competition?

Who’s blogging favorably about them?  Who’s providing them with good reviews?  Who’s following them on Facebook, Twitter, LinkedIn and active in their community?  Who’s presenting with them on webinars and co-sponsoring collateral with them?

Get some good monitoring going on around your competitors names, and keep an eye on their online reviews and their social media account followers and activities.

Find their biggest fans and start to…

Web Marketing 101 Series: 5 Steps to Building a Keyword List

Keywords are a cornerstone of any Web marketing strategy.  At their most basic, keywords are those words or phrases that match what any typical person would type into a search box on Google, Yahoo! Search or Microsoft Live that most closely pertain to your own goods and services.

If you have a high-quality keyword list, you will very likely see high-quality prospects arriving on your site because the site contains information that they are searching for.  Qualified prospects, of course, lead to fast sales.  And remember, a keyword can be a single word or a number of words that, when bundled into a phrase or one idea, constitute a single keyword — for instance, a single keyword could be “search” but also “search engine marketing”.

Though on first blush the exercise of creating a keyword list seems…