Web Marketing 101 Series: 5 Steps to Building a Keyword List

Keywords are a cornerstone of any Web marketing strategy.  At their most basic, keywords are those words or phrases that match what any typical person would type into a search box on Google, Yahoo! Search or Microsoft Live that most closely pertain to your own goods and services.

If you have a high-quality keyword list, you will very likely see high-quality prospects arriving on your site because the site contains information that they are searching for.  Qualified prospects, of course, lead to fast sales.  And remember, a keyword can be a single word or a number of words that, when bundled into a phrase or one idea, constitute a single keyword — for instance, a single keyword could be “search” but also “search engine marketing”.

Though on first blush the exercise of creating a keyword list seems…