To Trap or Not to Trap…
…That is the Question!
Many landing page best practices dictate that you trap your visitors inside your landing page and not allow navigation to other pages within your website. The logic here is that you are after a conversion, so keep the visitor focused on converting rather than letting them wander around and forget to provide you with their info before they leave your site.
While the trapping technique can be quite effective for some advertisers, we’ve seen it result in complete failure for others. How to know what to do? Here are some simple criteria you can use to determine whether or not trapping your visitor will bring you the highest conversion results.
When trapping is not likely to work:
Your product offering or market space is not well-known. Do you have a new type of product or service that…
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