Increase Landing Page Conversions: Limit Options to “Explore”

Four Steps Toward Better Conversion Rates
Transactional landing pages have one purpose only: to get people to take one specific action, whether it’s filling out a form for a white paper, purchasing a product, or even subscribing to an e-newsletter.
Yet many companies lower landing page conversion rates by providing opportunities to browse for related goods and services or offering all kinds of back-up information to support their offer.
In other words, if you’re trying to get people to sign up for your Webinar and on your landing page you have links to your Website, YouTube video, and white papers, you’re encouraging people to click away from your landing page – perhaps never to return.
I call this “Distraction Interaction.” Think about what happens when you go online to do something:
Read MoreInitially… you open your email client to send someone…

