To Trap or Not to Trap…

…That is the Question!

Many landing page best practices dictate that you trap your visitors inside your landing page and not allow navigation to other pages within your website. The logic here is that you are after a conversion, so keep the visitor focused on converting rather than letting them wander around and forget to provide you with their info before they leave your site.

While the trapping technique can be quite effective for some advertisers, we’ve seen it result in complete failure for others. How to know what to do? Here are some simple criteria you can use to determine whether or not trapping your visitor will bring you the highest conversion results.

When trapping is not likely to work:

Your product offering or market space is not well-known. Do you have a new type of product or service that…

Increase Landing Page Conversions: Limit Options to “Explore”

Four Steps Toward Better Conversion Rates

Transactional landing pages have one purpose only: to get people to take one specific action, whether it’s filling out a form for a white paper, purchasing a product, or even subscribing to an e-newsletter.

Yet many companies lower landing page conversion rates by providing opportunities to browse for related goods and services or offering all kinds of back-up information to support their offer.

In other words, if you’re trying to get people to sign up for your Webinar and on your landing page you have links to your Website, YouTube video, and white papers, you’re encouraging people to click away from your landing page – perhaps never to return.

I call this “Distraction Interaction.” Think about what happens when you go online to do something:

Initially… you open your email client to send someone…

Web Marketing 101 Series: 6 Steps to Creating Compelling Landing Pages

K.I.S.S.

Landing pages – the places on your site where people land after clicking on one of your sites links in the search engines – are often your first formal introduction to a new visitor to your website.  Landing pages can also have a huge impact on where you show up in natural and sponsored results on search engines like Google, Yahoo! Search, and Microsoft Live Search.

Landing pages can include your site’s homepage, but are usually pages within your website that are created specifically for people who click on links for your site that appear in sponsored or natural search results, and pertain to a specific offer, promotion or campaign.

Here at Yield Software, we often hear from our small and medium size business clients that they want better landing pages, but just don’t know what they…

Web Marketing 101 Series: Intro to Landing Page Optimization (LPO)

Landing pages are the locations on a website where people find themselves after clicking on a link, very often from a display ad in a website or a sponsored link on a search engine result page. Landing pages can be a website homepage; a specific page within your website, such as a product page; or specially-built promotional pages on your website with tailored messages or promotions for the people landing there.

When people do searches on Google, Yahoo! or Microsoft and click on links inside the search engine results page, they’re clicking on one of two kinds of links: Sponsored or Natural (also called organic).

Landing Page Optimization (LPO) is concerned with ensuring that once someone has landed on your site, they do what you hope they will do (i.e., buy your products!).

Simply put, LPO is the…