Attracting In-bound Links to Your Website

Above-the-Board Tips and Tricks

One of the best ways to ensure your website ranks well for your most important keywords in natural search results is through in-bound links to your site.  But how do you attract them (short of begging other website owners to link to you)?  We’ve got some tips and tricks below that will help you build links to your website.

Before we get started, though, just a quick reminder about links, link juice and the social etiquette of linking:

First, not all links are created equal.  Google, Yahoo! and Bing all evaluate links to your website relative to the quality of the source of the link.  So, for instance, if you get a link from The New York Times it’s vastly more important to the search engines than if Yield Software links to you (we hope…

Yield Introduces L.A.M.E. Technology

(That Would Be: Link Analysis Made Easy)

Yield Software is proud to introduce Link Analysis Made Easy (LAME).

I know, I know: you’re thinking “is that really the best way to brand your new technology??” But rest assured: LAME is so NOT lame.

LAME makes it much easier to determine which of your inbound links are passing the all-important “Link Juice” to your web pages.  Let’s step back though.  What is Link Juice? Link Juice (we also call it link love) is the concept that a link to your Web page from a quality web page on a trusted site can pass some of its goodness to your Web page.  Why are inbound links important?  Inbound links are the key to raising your natural search rank because Google, Yahoo! and Bing each look at links to your site to judge…

Social Media Marketing Part 2: Social Media Avenues

Or: What Goes Where?

In Part One of our Social Media Marketing Series, we covered the fundamentals.  What follows is a checklist of great social sites to leverage along with how to get it going and the content you can put into each spot:

If you haven’t done it already, create a Facebook Page for your business (type “Facebook Pages” into the search box when in your personal Facebook account page to find the section, and then click on the “+ Create Page” button to get started).  Once this is done, the obvious next step is to get people to become “Fans” of your business:

- Ask all of your friends and family

- Run a contest to past customers, complementary businesses, or local organizations to get some fans

- Offer a promotional rate to Facebook fans

- Promote your Page in your…

SEO Strategy: Link Building Tips, Part II

Sure-fire Ways to Bring Links in for a Landing

In Part One of this post, I gave you five tips for building inbound links to your site. In this post, you’ll find four more proven ways to develop high-quality links that can improve page rank in natural search results for your site.

Tip # 5: Get quoted – Seeing your company name (and a link back to your site) in a publication such as The New York Times and the Wall Street Journal is fabulous, of course – as is the resulting link juice from such authoritative sites.

Getting quoted in these publications is not so easy. (One thing you can do to help the media contact you is to ensure your press room is up-to-date and that it includes a contact name and number for journalists who are on a deadline.…

SEO Strategy: Tips for Link Building

Part One: Do the Basic Stuff First

Debra Mastaler, author of the Link Spiel blog, recently wrote that after she gives presentations about link building, someone inevitably approaches her to say something along the lines of: “Come on, what are the ‘insider secrets’ to building links? Everyone already knows those you talked about.”

Never mind the fact that, as she says, she just spent 45 minutes “sharing how [her team] use the media, customer surveys, website elements, RSS, directories, content development and offline sources to build quality links.”

I had the opportunity to attend Debra’s link-building presentation at Search Engine Strategies–San Jose a couple of weeks ago, and she’s right: she gives you the basic methods for building links – as well as some really creative methods even I hadn’t considered.

As Debra states, “The easy part of link…