Web Marketing 101 Series: Writing Effective PPC Ad Copy

ChaiSpice Cupcake, courtesy Just Desserts

Even You Can Write Great Ad Copy

A key stumbling block for many novice Web marketers is the task of writing compelling ad copy for a pay-per-click (PPC) campaign on Google’s AdSense, Yahoo’s Search Marketing or Microsoft’s adCenter. Web site owners and novice marketers who are not natural copywriters will find it difficult to zero in on the most right collection of words that inspire people to click on a link.

The good news? No one knows your site, your company or your products as well as you do.

Put that unique knowledge to work when following these few simple tips for creating excellent PPC campaign ad copy:

First, be sure you know the character limits for the advertising platform. Typically the title (the first line in the ad) is limited to 25 characters.  Ad…