Fantasy SEM
Crush Your Competition!
Fantasy sports continue to attract more interest each year. The concept of assembling a dream team of elite players, watching them outperform and raking in the profits is very appealing and addictive to many.
Since there are never enough sport analogies in the business world, let’s apply these fantasy team concepts to SEM. If you were to assemble your own SEM fantasy team, what would it look like?
The Fantasy SEM Team Roster. You can’t play any sport without a full team. What does a full team for SEM include? You need team members to both attract visitors to your website and then convert them once they get to your site.
Here’s what your starting lineup should include:
The Offense: Get them to your site.
Paid Search Keywords. Star keywords are short tail enough to get great volume and make…
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