Web Marketing Holiday Prep, Part 1

Integrating Online and Offline Marketing Tactics

I know, I know: every day it seems you hear news about the dismal sales climate in the US. And it’s true: consumers are sitting on their wallets.

However, with a little strategic planning and creative thinking, you can help ensure that you finish the year with a bang. In this three-part series about prepping for the coming holidays, we’ll cover how you can drive traffic to your site and increase conversions.

And the first step is ensuring your holiday campaign components work – not just in driving traffic but actually work together without glitches and snafus.

Case in point: A few weeks ago I visited Williams-Sonoma at my local mall. While ringing up my purchases, the sales clerk informed me of cooking classes the store was holding – and gave me a flyer…