Google’s New Marketing Innovations Lab
Check out the Googleplex’s Innovations in Web Marketing
Google announced today a new “lab” site where you can find all the beta products they’re testing relating to Web marketing. Google has done this for its other lines of business (apps, YouTube, etc.), but this is the first time they’ve aggregated all their marketing product innovations in a single location.
It’s definitely worth checking out. Here’s a sampling of what Google’s got brewing in its Web marketing lab:
Product Listing Ads (Search Advertising / PPC)
Product Listing Ads are search ads that include richer product information – including product image, price, and merchant name – without requiring additional keywords or ad text.
Above-the-Fold Advertising (Content Network)
A statistically driven solution determines whether impressions on the Google Content Network will show ads completely on-screen when a user’s browser window loads. By excluding the “below the fold”…
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