Expecting to Go All the Way

… On a First Date?

Let’s face it: it’s typically not recommended! Though it may happen once in awhile, for most people it just doesn’t — usually for good reason.  And yet many businesses treat first visits to their websites as if they’re expecting to go all the way on a first date.

Since we all need that little thing called revenue in order to stay in business and be profitable, many businesses just focus on tracking their one main revenue-generating action as a conversion event for online activity.  Whether it’s a product purchase or generation of a lead, all online campaigns and keywords are judged by their ability to immediately result in this one conversion.

However, in this day and age of information abundance, reviews, referral sources, and the like, many searchers do lots of poking around…

Link-Worthy Content

… And Why it’s Like a Bushel of Fruit

One of the common objections we hear from people regarding writing a blog regularly, producing content for marketing purposes, is that they are likely to just waste hours of time with no real results.

However, one of the keys to finding online success is great content — without it, any real success is unlikely.  Some reasons why content continues to be king:

Your competitors are doing it

Your customers expect it

It builds credibility and community

Most importantly, it’s a central component of SEO strategy – from dynamic updates, to links, to keyword relevance

How do you write content that will bring you links and leads, and is not just wasted time?  I find that judging content is very similar to how I shop for fruit in the produce aisle.  For instance:

1) On…

SEO Strategies Series: Creating Keyword-Rich Content

Three Powerful Ways to Help Your Site Work Harder

To round off our SEO Strategies Series on choosing the right keywords for your website and landing pages, I’ve listed the frequently asked questions (FAQs) we regularly receive about how to incorporate keywords within your website pages – as well as the answers.

How many times should I use my keywords in the page copy?

Rather than focus on how many times you should use each keyword per page, focus instead on incorporating the keyword where it makes sense to do so. For example, if you sell vacation packages, and you’re optimizing a page for “Cabo San Lucas vacation packages,” instead of writing, “We specialize in resort vacation packages,” use this keyword-rich phrase: “We specialize in Cabo San Lucas resort vacation packages.”

It’s also a good practice to include your main…