SEO Strategies Series: Creating Keyword-Rich Content

Three Powerful Ways to Help Your Site Work Harder

To round off our SEO Strategies Series on choosing the right keywords for your website and landing pages, I’ve listed the frequently asked questions (FAQs) we regularly receive about how to incorporate keywords within your website pages – as well as the answers.

How many times should I use my keywords in the page copy?

Rather than focus on how many times you should use each keyword per page, focus instead on incorporating the keyword where it makes sense to do so. For example, if you sell vacation packages, and you’re optimizing a page for “Cabo San Lucas vacation packages,” instead of writing, “We specialize in resort vacation packages,” use this keyword-rich phrase: “We specialize in Cabo San Lucas resort vacation packages.”

It’s also a good practice to include your main…