New Reports Feature Live

Now Available: Export via PDF and Excel

Thanks to an awesome and constantly responsive engineering team, we’ve added a feature our customers have been asking for a lot lately: report exports via PDF and Excel.  Now, when you’re in “Reports” view, you have three options for taking your performance data with you: Print, PDF and Excel. For me, the new Excel export feature is the best because (obviously) you now have the flexibility to work with your data and present it in whatever ways you might require.  As always, if you have any questions or issues, don’t hesitate to contact support.

WATCH THIS: Introducing the Free SEO Analyzer and More

New Natural Search Optimization Products Debut

How do we start a new year at Yield Software? While marketers and advertisers were wrapping up 2009 focused on a critical holiday shopping season, things were very different at Yield Software. We were working diligently to finish development on two exciting new product offerings that we are proud to launch today.

The first is the Yield SEO Analyzer. This is a FREE product that enables you to quickly and easily tune your pages for attracting more natural search traffic. Every website owner wants to acquire more traffic and what could be better than more, free traffic! The Yield SEO Analyzer tests your page against a library of best practices and tells you in a very easy-to-understand way what you can do to rank higher in the organic section of the…

Extending Our Team: World Class Advisors

Building successful companies isn’t just about building great products, though that’s critically important.   There are many ingredients that enable companies to reach their full potential.  And, most of the ingredients start out with finding great people.  When my co-founder and I started Yield Software, we tasked ourselves with finding the most talented professionals in the software and marketing arenas.  We took the philosophy that quality will always win out over quantity.  Over the last three years, we’ve assembled a remarkable team that I’m extremely proud of.

It is also vitally important that a company identify and work with key individuals in their industry to accelerate the success of the company, especially in competitive segments.  These individuals, while not employees of the company, can provide the guidance, counsel and connections to enable your company to grow rapidly…

Crossing the Chasm 2.0

L-R: Rob Grady, Brian Goler, Todd Irwin, Michael Litchfield, and Derek Gordon

Five Tips for Product Marketing in the Digital Age

This week, I was happy to participate in a panel at the just concluded Ad:Tech San Francisco 2009 conference at Moscone West. The panel, “Crossing the Chasm 2.0: Product Marketing in the Digital Age“, was part of the Entrepreneur’s Track, which is new to Ad:Tech and was really popular. Our panel focused on the lessons from the classic book “Crossing the Chasm” by Geoffrey A. Moore, which was published in 1991 before the Internet technology boom began in earnest.  The essential question we were tasked with addressing was: do the rules of  “Chasm” still apply and, if so, which of the rules may have changed given contemporary contexts.

My fellow panelists are accomplished, smart and super nice. Our…

Small Business Marketing Series: 10 Tips, Tricks and Strategies for Effective Marketing Communications

Actively Engage Your Customers

Building a sustainable program of communications with your customers and your prospects is an important strategy for continually driving traffic, leads and / or sales. But I often hear from small business owners they just don’t have the time to do the necessary legwork to foster a multidimensional program.

The good news is technology and web-based services are changing so rapidly, there are lots of great ways to create multiple outbound communications that get the results you’re looking for without a huge investment of time or money.

What follows are ten tips, tricks and strategies for effectively communicating with your prospects and customers.

#1: Produce Once, Reuse Many. Many small business owners fall into the trap of believing every form of outbound communication must be wholly unique. While it may be important to adapt headlines and…