New Reports Feature Live

Now Available: Export via PDF and Excel

Thanks to an awesome and constantly responsive engineering team, we’ve added a feature our customers have been asking for a lot lately: report exports via PDF and Excel.  Now, when you’re in “Reports” view, you have three options for taking your performance data with you: Print, PDF and Excel. For me, the new Excel export feature is the best because (obviously) you now have the flexibility to work with your data and present it in whatever ways you might require.  As always, if you have any questions or issues, don’t hesitate to contact support.

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WATCH THIS: Introducing the Free SEO Analyzer and More

New Natural Search Optimization Products Debut

How do we start a new year at Yield Software? While marketers and advertisers were wrapping up 2009 focused on a critical holiday shopping season, things were very different at Yield Software. We were working diligently to finish development on two exciting new product offerings that we are proud to launch today.

The first is the Yield SEO Analyzer. This is a FREE product that enables you to quickly and easily tune your pages for attracting more natural search traffic. Every website owner wants to acquire more traffic and what could be better than more, free traffic! The Yield SEO Analyzer tests your page against a library of best practices and tells you in a very easy-to-understand way what you can do to rank higher in the organic section of the…

Extending Our Team: World Class Advisors

Building successful companies isn’t just about building great products, though that’s critically important.   There are many ingredients that enable companies to reach their full potential.  And, most of the ingredients start out with finding great people.  When my co-founder and I started Yield Software, we tasked ourselves with finding the most talented professionals in the software and marketing arenas.  We took the philosophy that quality will always win out over quantity.  Over the last three years, we’ve assembled a remarkable team that I’m extremely proud of.

It is also vitally important that a company identify and work with key individuals in their industry to accelerate the success of the company, especially in competitive segments.  These individuals, while not employees of the company, can provide the guidance, counsel and connections to enable your company to grow rapidly…

Crossing the Chasm 2.0

L-R: Rob Grady, Brian Goler, Todd Irwin, Michael Litchfield, and Derek Gordon

Five Tips for Product Marketing in the Digital Age

This week, I was happy to participate in a panel at the just concluded Ad:Tech San Francisco 2009 conference at Moscone West. The panel, “Crossing the Chasm 2.0: Product Marketing in the Digital Age“, was part of the Entrepreneur’s Track, which is new to Ad:Tech and was really popular. Our panel focused on the lessons from the classic book “Crossing the Chasm” by Geoffrey A. Moore, which was published in 1991 before the Internet technology boom began in earnest.  The essential question we were tasked with addressing was: do the rules of  “Chasm” still apply and, if so, which of the rules may have changed given contemporary contexts.

My fellow panelists are accomplished, smart and super nice. Our…

Small Business Marketing Series: 10 Tips, Tricks and Strategies for Effective Marketing Communications

Actively Engage Your Customers

Building a sustainable program of communications with your customers and your prospects is an important strategy for continually driving traffic, leads and / or sales. But I often hear from small business owners they just don’t have the time to do the necessary legwork to foster a multidimensional program.

The good news is technology and web-based services are changing so rapidly, there are lots of great ways to create multiple outbound communications that get the results you’re looking for without a huge investment of time or money.

What follows are ten tips, tricks and strategies for effectively communicating with your prospects and customers.

#1: Produce Once, Reuse Many. Many small business owners fall into the trap of believing every form of outbound communication must be wholly unique. While it may be important to adapt headlines and…

And It Begins….

We officially launched our product at the Web 2.0 Expo in San Francisco at Moscone West. While we were excited, we hardly knew what to expect. We exhibited in the Long Tail Pavilion which is where the new, upcoming companies are typically congregated.

When the show opened, we experienced some nerve-racking minutes where no attendees were in sight–not at our booth nor any of the long tail booths. Wait, wait, wait. How long would it take to get past the lead sponsor booths who had secured the best real estate?

Finally, they start to trickle in. Demo after demo after demo. It was great. Derek and I were working the booth together and were talking non-stop until the exhibit floor closed. No lunches, no breaks. I was blown away by the level of interest in our product and…

Writing Good Copy: Ten Timeless Techniques

Being Persuasive with Your Pen

MarketingProfs is always a great resource for information, education and networking.  I also subscribe to their email newsletters, which are uniformly terrific.  In this morning’s email marketing newsletter, they point to a blog post in CopyBlogger by Brian Clark called “Ten Timeless Persuasive Writing Techniques” that I thought would be helpful to Web marketers everywhere.

He points out that all marketers — from novices to pros — are interested in attracting the attention of their target audiences, drawing them in and convincing them to buy a product or service.  There are a number of ways to do this, of course, including strong graphics, use of video and the like, but compelling copy is almost always at the core of any good marketing strategy.  Check out Brian’s blog post for his detailed advice, but here are…

Cool and Hip at SFNewTech

Tacos are good PR

What an interesting night we had at the Mighty Nightclub last night. It all started several weeks ago when Derek approached me to sponsor a taco truck. I was skeptical. How were tacos going to help us connect with the tens of thousands of web marketers who would like to try out the Yield Web Marketing Suite?

Then, he introduced me to Myles Weissleder. Myles is awesome. He’s a one man show and the best way to describe him is that he’s everyone’s best friend. He runs this event called SFNewTech where he gets some of the best, brightest and most connected crowd in the valley to network, socialize and watch product demos of hot, new companies.

Photo by Kenneth Yeung – www.thelettertwo.com

So, this time it was held at the Mighty Nightclub. We sponsored the taco…

It’s Official: We’re Open for Business

From ‘Private Beta’ to Available Now!

As of this moment, we’ve officially launched the new Yield Web Marketing Suite, a simplified way to drive new traffic and customer conversions at a low overall cost.  As part of our launch week activities, we’ll be demonstrating our browser-based system at the Web 2.0 Expo in San Francisco, which opens tonight and continues through April 3, 2009 at the Moscone West Convention Center.  And we’ve got to admit it: we’re all pretty darn proud of what we’ve accomplished and are really looking forward to showing it off!

The Yield Web Marketing Suite, which up until now was in private beta, is built with small and mid-size businesses in mind.  Primarily, our team has responded to the long-standing desire to make search marketing more simple and intuitive. By combining and automating…

Web Marketing 101 Series: Writing Effective PPC Ad Copy

A key stumbling block for many novice web marketers is the task of writing compelling ad copy for a pay-per-click (PPC) campaign on Google’s AdSense, Yahoo’s Search Marketing or Microsoft’s adCenter. Web site owners and novice marketers who are not natural copywriters will find it difficult to zero in on the most right collection of words that inspire people to click on a link.

The good news? No one knows your site, your company or your products as well as you do.

Put that unique knowledge to work when following these few simple tips for creating excellent PPC campaign ad copy.

Be sure you know the character limits for the advertising platform. Typically the title (the first line in the ad) is limited to 25 characters.  Ad copy, including the URL, is limited to 70 characters in most instances.

When…