And It Begins….

We officially launched our product at the Web 2.0 Expo in San Francisco at Moscone West. While we were excited, we hardly knew what to expect. We exhibited in the Long Tail Pavilion which is where the new, upcoming companies are typically congregated.

When the show opened, we experienced some nerve-racking minutes where no attendees were in sight–not at our booth nor any of the long tail booths. Wait, wait, wait. How long would it take to get past the lead sponsor booths who had secured the best real estate?

Finally, they start to trickle in. Demo after demo after demo. It was great. Derek and I were working the booth together and were talking non-stop until the exhibit floor closed. No lunches, no breaks. I was blown away by the level of interest in our product and…

Cool and Hip at SFNewTech

Tacos are good PR

What an interesting night we had at the Mighty Nightclub last night. It all started several weeks ago when Derek approached me to sponsor a taco truck. I was skeptical. How were tacos going to help us connect with the tens of thousands of web marketers who would like to try out the Yield Web Marketing Suite?

Then, he introduced me to Myles Weissleder. Myles is awesome. He’s a one man show and the best way to describe him is that he’s everyone’s best friend. He runs this event called SFNewTech where he gets some of the best, brightest and most connected crowd in the valley to network, socialize and watch product demos of hot, new companies.

Photo by Kenneth Yeung – www.thelettertwo.com

So, this time it was held at the Mighty Nightclub. We sponsored the taco…

It’s Official: We’re Open for Business

From ‘Private Beta’ to Available Now!

As of this moment, we’ve officially launched the new Yield Web Marketing Suite, a simplified way to drive new traffic and customer conversions at a low overall cost.  As part of our launch week activities, we’ll be demonstrating our browser-based system at the Web 2.0 Expo in San Francisco, which opens tonight and continues through April 3, 2009 at the Moscone West Convention Center.  And we’ve got to admit it: we’re all pretty darn proud of what we’ve accomplished and are really looking forward to showing it off!

The Yield Web Marketing Suite, which up until now was in private beta, is built with small and mid-size businesses in mind.  Primarily, our team has responded to the long-standing desire to make search marketing more simple and intuitive. By combining and automating…