Yahoo! Organic Search Results, Now Powered by Bing

A Big Part of the Search Alliance Promise is Complete

Yahoo! Search senior vice president Shashi Seth announced today that a key milestone in the Yahoo! and Microsoft Search Alliance has been achieved: Bing now powers 100 percent of Yahoo’s organic (or natural) search results.  Apparently this is the case now for both the desktop product and mobile.

“Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform in the US and Canada (English), with more markets to come,” said Seth. “The speed in which this was completed is a testament to the great work and partnership between a number of Yahoo! and Microsoft employees, the ranks of which are numerous.”

Earlier this month, Yahoo! and Microsoft representatives reported that the transition was underway and that just about…

Yahoo! Search Begins Display of Bing Results

About 25 Percent of Results in Y! Now Powered by Microsoft’s Bing

In yesterday’s Yahoo! Search Blog, they announced that they’ve begun a test incorporating Microsoft’s Bing search results in their pages.  They are displaying both natural and paid search results, but only in about 25 percent of Yahoo’s search results pages.  Here’s what you can expect to see:

Further, Yahoo! says their mobile search product will begin to incorporate Bing mobile search results in the coming weeks and months.  Notable is Yahoo’s assertion that they will “continue to innovate and enhance the overall consumer experience around those core listings.”  This means that while the search results themselves will be generated by Bing, other on-page features or enhancements will be driven by the Yahoo! Search team.

For this and other reasons, you will continue to see how your…

Notice: Yahoo! Scheduled Maintenance

We’re been alerted by Yahoo! Search that its systems will be down due to scheduled maintenance on Wednesday, July 21, from 6:30 pm PDT and ending Thursday, July 22, at 8:00 am PDT.  As a result, there will be a delay in the display of current performance statistics for any campaigns Yield Software customers may be running in Yahoo! Search via the Yield Web Marketing Suite.  The delay will not exceed 24 hours following the close of Yahoo! Search’s scheduled maintenance period.  There will be no loss of data or reporting information as a result of this scheduled maintenance, only a delay in displaying most current statistics.  If you have any questions or concerns, do immediately contact Customer Support here at Yield Software.

Attracting In-bound Links to Your Website

Above-the-Board Tips and Tricks

One of the best ways to ensure your website ranks well for your most important keywords in natural search results is through in-bound links to your site.  But how do you attract them (short of begging other website owners to link to you)?  We’ve got some tips and tricks below that will help you build links to your website.

Before we get started, though, just a quick reminder about links, link juice and the social etiquette of linking:

First, not all links are created equal.  Google, Yahoo! and Bing all evaluate links to your website relative to the quality of the source of the link.  So, for instance, if you get a link from The New York Times it’s vastly more important to the search engines than if Yield Software links to you (we hope…

Bing-Yahoo! Search Alliance

SEMPO-SF Bay Area to Host Informational Forum

The San Francisco Bay Area chapter of the Search Engine Marketing Professional Organization (SEMPO) has announced a new Meetup that will feature leaders from Yahoo! Search and Microsoft’s Bing discussing the coming integration of the two search engine giants.  Here’s the details:

What: SEMPO-SF Bay Area Learning Series: Inside the Yahoo! and Microsoft Search Alliance

When: Monday, July 26, 2010 at 6:00 p.m. PDT

Where:  Microsoft Corporation – San Francisco Centre, 835 Market Street, Seventh Floor, Golden Gate North & South Rooms, San Francisco

One of the most significant developments in the search marketing industry recently has been the formation of the Yahoo! and Microsoft Search Alliance, which promises to bring together the Yahoo! Search and Bing networks to provide advertisers with greater scale and faster innovation. As a search marketer, are you…