Feature Improvement: SERP by Country

For those using the Natural Search Optimizer either in the stand-alone version or as part of our Yield Web Marketing Suite, our SERP preview is a quick way to see live results, and how your web page ranks across the major search engines. Now, instead of just showing U.S. results, you can switch countries.

So if your company is in Australia, you will probably rank higher there, and now you can prove it (see both screen shots below). From our “natural search” tab, choose one of your SEO pages. In the keywords section, select “Live Results”. Then select the Country from the SERP preview and we’ll display the results, show you the rank of your page in the results, and highlight other pages in your domain if they appear in the results. It is after all…

NEW FEATURE: Read-Only Users

The Yield Web Marketing Suite and Yield Web Marketing Suite for Agencies allows you to easily manage your pay-per-click campaigns and tune your natural search results. However, have you ever wanted to allow other users to access the system, but not change anything? For example, are you an agency and want to allow your clients to log into the system so you are completely transparent about your web marketing activity, but at the same time, you don’t want them tinkering with your configuration? Or, are you an advertiser that wants a peer or supervisor to only view the analytics and reports?

Well, now you can set up users to have complete access to the application without the ability to change or update anything. We call this feature Read-Only User Roles. To access this feature, you need…

NEW FEATURE: Match-Type Expansion Limits

Not all campaigns are created equal.

Are you the search marketer with campaigns running successfully for some time and know exactly what search queries you want your ads to show for? Or, are you open to experimenting with different search queries to see if you stumble upon an untapped goldmine of query inventory?

The feature we are talking about is called Match Type, which the search engines use to allow you to control how narrowly or broadly to match queries with your keywords.

You can bid on keywords using an exact match match type to ensure that your ads show only for queries that match your keywords verbatim. You can also bid on keywords using an broad match match type, which uses the search engine’s matching logic to identify searches on synonyms, concepts, etc. that broadly match your keyword. Or, you…

NEW FEATURE: Improved Multi-Search Engine Budget Allocation

Chronic Search Engine Underspend affects 2 in 10 campaigns on the Internet.  That statistic is entirely fabricated, but it raises an important issue.  How is your campaign budget being spent across search engines? Recall that one of Yield Software’s great features is the ability to define one campaign and push it to up to three search engines.

Thanks to customer feedback and suggestions, you will now see two improvements.  First, we have updated our cross-search engine budget allocation algorithm to consider additional statistics including click-through-rate (CTR) and stay rate. As a result, you will see a more optimal allocation of spend across search engines. All existing and new campaigns will automatically leverage this enhancement as they will be set to Automatic Budget Allocation in the Advanced Campaign Settings page.

Second, for those of you wishing to have more…

Yield Introduces L.A.M.E. Technology

(That Would Be: Link Analysis Made Easy)

Yield Software is proud to introduce Link Analysis Made Easy (LAME).

I know, I know: you’re thinking “is that really the best way to brand your new technology??” But rest assured: LAME is so NOT lame.

LAME makes it much easier to determine which of your inbound links are passing the all-important “Link Juice” to your web pages.  Let’s step back though.  What is Link Juice? Link Juice (we also call it link love) is the concept that a link to your Web page from a quality web page on a trusted site can pass some of its goodness to your Web page.  Why are inbound links important?  Inbound links are the key to raising your natural search rank because Google, Yahoo! and Bing each look at links to your site to judge…